John Males - Articles

 (79)

With more than 20 years experience in corporate turnaround environments, John Males brings expertise to clients in the areas of management, sales and negotiations. His customers include some of the world’s most successful firms and recognized brands.

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87

Does Your Firm Have a Compelling Position?
Many firms follow a shotgun approach to their messaging and how they position themselves in the marketplace. Sending out inconsistent communication about what they do best, what sets them apart from the competition and why. Read
By: John Males | 17/04/2008 | Business
Popularity
57

Your Firm Has a Story to Tell. It's Your Job to Sell It!
Humans are emotionally driven and directed beings and will pay more and purchase more from those firms and individuals that hold both: mental and emotional real estate in the minds and heart of their customers. Read
By: John Males | 16/03/2008 | Business
Popularity
50

Your Customers Increasing Choice & Decreasing Attention Span Spells Danger
A state of constant partial attention, combined with a plethora of choice in both products, services and from whom they are consumed, means that your chances of being noticed in an ever deepening "sea of competition" are not only slim, they will continue to get slimmer in the future! Read
By: John Males | 13/03/2008 | Business
Popularity
50

Who Cares What the Audience Wants? as a Presenter, you Should!
Public speaking ranks as the number 1 fear of the human being. We already know this. But, what else do we know? Read
By: John Males | 05/02/2008 | Business
Popularity
50

It's your Time, Manage It!
Most of us are very efficient, but not effective. What's the difference? Efficient use of your time means getting the most done in the shortest amount of time. Effective use of your time means getting the right things done. Things that will lead you to accomplishing your most important life goals. Read
By: John Males | 04/02/2008 | Business