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John Rasco - ArticlesSpecializing in technology-based companies since 1987, and active in Internet marketing since 1992, John Rasco's skills as a marketer, team leader and strategist are key to successful client engagements. Founder of Brand X Austin and RefreshWeb, John has an entrepreneurial gene, a creative bent and a passion for challenging projects. He has been a client-side marketing director, a principal in a graphic design firm, president of an advertising agency, and senior vice president of the Southwest’s largest business-to-business agency, responsible for Science and Technology.
Since 1978, he has been active in the Austin advertising and marketing communities. Rasco is a member of the American Marketing Association and the Austin Interactive Marketing Association, and is a conference speaker on search marketing and effective optimization techniques. He served on the board of BiG Austin, an entrepreneurial training and lending program for disadvantaged people, for four years. Over his career, client experience includes Dell Computer, Tivoli, Intelliquest, 3M, IBM, Motorola, Ross Technology, Synopsys, Silicon Group, Alchemy Semiconductor, Biophysical Corporation, IronRhino, SS White Burs, VCON, Layer N Networks, Netilla Networks, Overland Storage, Computer Sciences Corporation, Legiant, Nuventix, Sport Clips, National American University, Physician-Nutrition.com, Prescott Legal, Smarter Security, Clifford Law Offices, and dozens of smaller companies. Are You Really Hiring a Legitimate SEO Agency? 3 Things to Ask Before You Sign That ContractThe whole universe of web marketing has a pall cast over it by scammers and fly-by-night operations. It's no surprise that people misunderstand what various practitioners do and are wary of hiring an SEO agency to fix the problems on their sites. Here are three things to ask a prospective SEO agency. 7 Easy Tips to Boost Your PPC PerformanceA quick beginner's guide to a winning pay-per-click advertising strategy. Using Social Media for Business - Beginner's GuideThis practical guide for business people interested in using social media explains three popular applications: LinkedIn, FaceBook and Twitter. Search Marketing: Turning your Website Outside-in to Increase SalesHow to improve your results from search engine marketing. A B2B marketing expert explains how sales flow optimization is just as important as search engine optimization (SEO) for increased sales. Why is Internet Marketing the Best Place to Spend your Marketing Dollars?The basics of search marketing for business owners. Includes an overview of the search engine optimization process (SEO), and recommendations about pay-per-click advertising (PPC) and paid inclusion. How Press Releases Support Search Engine MarketingPress releases are a critically important component of your search engine optimization strategy. A how-to article on using PR to create links to your site--one of the most important factors in your Google ranking. Educating your Prospects: Why We Educate you on SEO ToolsExplores the tasks required to create an effective website, from the perspective of search marketing. Insight into the use of free SEO tools and why people are still trying to keep prospects in the dark about information which is freely available over the web. Meeting Customers on Their Own Terms...their Search Terms (part 1)How to measure search effectiveness: an actionable metric for evaluating the SEO performance of keywords. Choosing the best keywords for B2B search engine optimization, and measuring your progress. Meeting Customers on Their Own Terms...their Search Terms (part 2)Part 2 of a 2-part article. How to measure search effectiveness: an actionable metric for evaluating the SEO performance of keywords. Choosing the best keywords for B2B search engine optimization, and measuring your progress.
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