Jon Bergan - Articles

 (97)

Jon is the owner of Bergan Blue, an Australian based creative design studio focused on bridging the gap between the online world of the Internet with the offline world of Marketing. Please visit http://www.berganblue.com.au/ for more information.

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103

Subscribe Instead of Buy
It's important that we all understand how fantastic e-newsletter subscriptions truly are. They are in fact considered to be conversions by most web gurus, yet many of us still ignore their importance and focus on our earnings rather than the bigger picture. Read
By: Jon Bergan | 15/07/2008 | Newsletters
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53

What is Pay Per Click Advertising?
Everyone is clicking links. Whether it be link found through a search engine or a link from one website to another, people are hopping around the World Wide Web in a frenzy for information. With all this clicking going on, Internet marketers are trying to find the best way of getting users to click their links and it seems one of the best methods of doing so is via PPC or Pay Per Click Advertising. Read
By: Jon Bergan | 11/06/2008 | PPC Advertising
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55

Top 20 Contributing Factors for Google SEO
Websites are quickly becoming one of the most popular ways of advertising. Whether it be a business, its product or service or something completely different, everyone of all ages are turning to the web as a method of getting their message out there. Appearing at the top of Google's search results is never an easy feat, however with a bit of perseverance, one can definitely increase their chances of reaching that glorious first page result. Read
By: Jon Bergan | 11/06/2008 | SEO
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50

Weaving New Techniques for Business Growth
In today's day and age, it’s complete lunacy for businesses to ignore the importance of eMarketing and how it can ultimately benefit their bottom line. Already it’s now 2007 and eMarketing is in full swing, yet it seems there are a lot of organisations that still don’t want to know about it. Read
By: Jon Bergan | 07/04/2008 | Marketing
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118

Boost Your Sales With Enewsletters and Eflyers
Have you ever noticed how Harvey Norman, Domayne, Bunnings Warehouse or just about any other major retail outlet sends out catalogues each month? eFlyers and eNewsletters are the future of marketing. No longer do we have to fork out thousands of dollars to get in the faces of those we hope to attract business from. Read
By: Jon Bergan | 07/04/2008 | Sales
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50

Instant Vs Customised - the Big Difference in Online Stores
Have you ever sat down and spent a few hours browsing the web looking at various online stores? Some of them look boring, boxed in and quite bland. Others look vibrant, colourful, dynamic and really original. The difference is that one is an instant store and the other is completely customised and these differences speak for themselves. Read
By: Jon Bergan | 07/04/2008 | Online Business
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52

Building Your Brand Interactively
Welcome to the world of touch screens, mobile phones and online shopping. It seems interacting with businesses via technology is becoming increasingly popular each year and the horizon indicates that this isn’t going to change. Interactive marketing is undoubtedly the future of advertising. Read
By: Jon Bergan | 07/04/2008 | Business