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Jonathan Andrews (AlterSage) - ArticlesAlterSage is a Cape Town based Internet marketing consultancy. AlterSage's mission is to gain increased and targeted exposure for our clients, both locally and abroad, through a variety of online solutions and services that will provide not only increased brand awareness and traffic, but ultimately increased leads and sales.
Why Bother With Meta-data?Is there any value in creating proper meta-data for your web pages? Definitely! This article looks at what meta-data is, how it should be used and the importance of implementing it properly. Seven Tips for Killer SEOWhen it comes to SEO, there are many myths and misconceptions floating around. This article gives you seven proven tips to really put a punch into your SEO initiatives. Mobile Advertising Presents a Multitude of Marketing OpportunitiesAccording to the internet research firm, eMarketer, there are over 405-million mobile internet users worldwide. Projections see this figure reading over 800-million in four years. Staggering indeed, and an exciting opportunity for internet marketers, especially in Africa where mobile represents a much larger penetration than fixed line Internet connections. What is Social Media Marketing?With over 200-million blogs on the internet and 58% of people online having joined a social network, there is no doubt that social media marketing is a powerful and effective mechanism through which to engage customers. What distinguishes social media and traditional media? Mainly, it's about listening and having conversations. The Biggest Keyword MythOne of the most misunderstood aspects of SEO is keyword density. Does an optimal keyword density exist and what does it say about the relevance of a document to a query?
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