Jonathan Mathews - Articles

A New Era in Green Marketing
There is a strong correlation between the past of green marketing and its current trends. Green marketing´s difficult past which included wide-ranging false environmental claims and green-washing seems to have completely revolutionised the current use of green marketing. Businesses are now being very cautious when implementing green marketing campaigns and there is much more focus on performance, education, sustainable development... Read
By: Jonathan Mathews | 04/07/2009 | Marketing