Jonathan Oates - Articles

 (129)

Director and Principal Editor Jonathan Oates heads a team of Principal and Senior Editors who provide BWB's editorial and custom writing services. BWB has also established a network of editors and proofreaders, registered with us to provide our DOUBLEcheck and SITEwatch services.

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The Elements of Effective Writing
Article describes the idea of effective writing. Writing is a product, which is, like any other, designed, built, tested, and released. Effective writing is the product of writing decisions about style, format, layout, tone, voice, and production values. Read
By: Jonathan Oates | 24/07/2008 | Copywriting
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113

The Basics of Writing and Communication
Article describes basic elements of writing and communication. A model of communication is explained and used to introduce the idea of effective writing. Read
By: Jonathan Oates | 24/07/2008 | Copywriting
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113

English Language Communities
The English language is amongst the leading languages in the world. It is a truly global language. Every one of the billion plus English language users belongs to at least one English language community, using one variety of English. Understanding that your audience is an English language community of one kind or another is the first step in planning any effective piece of writing. Read
By: Jonathan Oates | 24/07/2008 | Copywriting