jose leonardo

In this Article I will be mentioning some of the more important types of Store Animation and How Animation is an important reason to change the Store Layout. There are two general types of Store Animation: External and Internal. The External Animation refers to every effort you do outside of the Store to Bring Shoppers attention and the Internal Animation refer to every change, activities and promotions you do inside the Store or Supermarket. You need to make Animation to satisfy your shoppers.

In this article I will be explaining in a general from the way of Building a Planogram to help the store`s Personnel to keep the Shelves responding to the overall business strategy. This Planogram is a very important tool to every store or supermarket in the planning stage of the implantation process.

I will go through the process that takes place in the mind of a manager or coordinator for promotional events. You could write a big book about this topic but in this breve article I will be giving my personal point of view about how to accomplish a successful Promotional Event, or any event you have to make.

En este artículo estaré presentando una visión general de lo que entendemos debe ser la ocupación general de un gerente de merchandising laborando para lograr resultados en un local o espacio comercial para exhibición y ventas de artículos.

On previous articles I have referred to the overall store or selling space setting and how it will affect the business profitability. In this article I will be going into shelving optimization and how to make this “impersonal sales person”. You want to build the interest of customers from the moment they enter your store or selling space, you need to optimize the gondolas and shelves so that when they get to them you make sales.

In this Article I will be presenting the General View of what a Manager in charge of implementing the Merchandising actions must take care of.

These are the top concerns that a Merchandising Manager has to take in consideration to get the better result of the day to day work. As you know the Merchandising Manager is the person in front of the Merchandising team, also is in charge of the implementing the marketing strategies on the retail channel. That is why he or she needs to be very consistent about certain topics.

There are a wide variety of reasons why an employee fails to accomplish any task assigned. In the first part of this series, we pointed out that a lot of times your employee don't know why they should do what you are asking them to do. This in the sense that you need to make your self clear since the very beginning, at the moment you are assigning the task. You need to be able to communicate and explain what is your objective, the benefits for the organization, the benefits for him or her and t

This is a question that is usually on every boss´s mouth. The answer is not easy to find. Now we could start by not been a boss but a leader. Nowadays, we have more competition at every market and industry, we are living faster, communication is faster, consumers are more educated and so are our employees. You need to become a leader as we have said previously, and in order to do so you will need to make your self clear and instead of giving orders you will talk to your employees.

The shelf is where the customer takes the buying decision, there is less of work for a sales person, now through the knowledge of the customer behavior and psychology the design of the entire store and the product's organization in it responds to this information to make every inch profitable. The shelf projects and responds to the sales strategy and other features of the store or supermarket.