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Joseph Alexander - ArticlesEye Catching LogosApple Computer, NBC (The National Broadcasting Company), and UPS (United Parcel Service) all have designs that are "eye catchers." You know how important an eye catching logo is for your business. Elegant Logo DesignSo what is an "elegant" logo and should you be interested in one? Here's one definition "...elegant applies to things stylishly graceful, showing good taste in behavior and appearance." Financial Company LogosThe shake-up in the U.S. banking and financial industry in the 1990's led to a rash of mergers and acquisitions. All of these newly constituted entities needed new corporate logos to identify themselves to the marketplace. Entertainment Company LogosEntertainment companies are particularly difficult to design for. Because of the nature of that industry it's easy to overdo the "sizzle" in designing the logo. Education Logos - Educational Logo Design PrinciplesLogos are usually thought of as existing primarily in the business world but in actuality most organizations of any kind have some type of identity. In fact all major Educational institutions all have a company image. How to Design a Logo - Design Your Company LogoYou're convinced. You've been researching how to design a logo on the Internet and you know how much value a well designed logo can add to any business -- even a small one like your own. So where do you start? Famous Company Logo DesignsWhy are logos so important? Think of some of the most famous company logo designs of our time. Nike is a good example, but what does that internationally recognized "swoosh" symbol coupled with a graphically enhanced depiction of the company name really do for Nike? Logo Design CostsIf you're thinking about designing a logo for your business or renovating an existing one but are concerned about the costs, you should consider how much value a logo can add to your business. Logos are the foundation of all company communication. Century21 Logo - Functionality in Logo DesignThe Century 21 logo uses only two colors: yellow and black. The significance is once again, the logo loses none of its impact when reproduced in black and white.One of the major drawbacks of many logos designed with slick software like photo shop is the fancy stuff the designers like to add. Brands and Logos - Brand DesignAt a glance, customers recognize the logo and the brand behind it in a positive way. Many international companies like AT&T, Nike, Intel, Apple Computer, and Reebok have actually done this. Or have they? Did the logo drive the brand or did the brand drive the logo?
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