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Joseph Alexander - Articles

 

    Eye Catching Logos

    Apple Computer, NBC (The National Broadcasting Company), and UPS (United Parcel Service) all have designs that are "eye catchers." You know how important an eye catching logo is for your business. Read: Eye Catching Logos Read

    By: Joseph Alexander | 03/11/2009 | Branding

    Elegant Logo Design

    So what is an "elegant" logo and should you be interested in one? Here's one definition "...elegant applies to things stylishly graceful, showing good taste in behavior and appearance." Read: Elegant Logo Design Read

    By: Joseph Alexander | 03/11/2009 | Branding

    Financial Company Logos

    The shake-up in the U.S. banking and financial industry in the 1990's led to a rash of mergers and acquisitions. All of these newly constituted entities needed new corporate logos to identify themselves to the marketplace. Read: Financial Company Logos Read

    By: Joseph Alexander | 03/11/2009 | Branding

    Entertainment Company Logos

    Entertainment companies are particularly difficult to design for. Because of the nature of that industry it's easy to overdo the "sizzle" in designing the logo. Read: Entertainment Company Logos Read

    By: Joseph Alexander | 30/10/2009 | Branding

    Education Logos - Educational Logo Design Principles

    Logos are usually thought of as existing primarily in the business world but in actuality most organizations of any kind have some type of identity. In fact all major Educational institutions all have a company image. Read: Education Logos - Educational Logo Design Principles Read

    By: Joseph Alexander | 30/10/2009 | Branding

    How to Design a Logo - Design Your Company Logo

    You're convinced. You've been researching how to design a logo on the Internet and you know how much value a well designed logo can add to any business -- even a small one like your own. So where do you start? Read: How to Design a Logo - Design Your Company Logo Read

    By: Joseph Alexander | 30/10/2009 | Branding

    Famous Company Logo Designs

    Why are logos so important? Think of some of the most famous company logo designs of our time. Nike is a good example, but what does that internationally recognized "swoosh" symbol coupled with a graphically enhanced depiction of the company name really do for Nike? Read: Famous Company Logo Designs Read

    By: Joseph Alexander | 29/10/2009 | Branding

    Logo Design Costs

    If you're thinking about designing a logo for your business or renovating an existing one but are concerned about the costs, you should consider how much value a logo can add to your business. Logos are the foundation of all company communication. Read: Logo Design Costs Read

    By: Joseph Alexander | 29/10/2009 | Branding

    Century21 Logo - Functionality in Logo Design

    The Century 21 logo uses only two colors: yellow and black. The significance is once again, the logo loses none of its impact when reproduced in black and white.One of the major drawbacks of many logos designed with slick software like photo shop is the fancy stuff the designers like to add. Read: Century21 Logo - Functionality in Logo Design Read

    By: Joseph Alexander | 29/10/2009 | Branding

    Brands and Logos - Brand Design

    At a glance, customers recognize the logo and the brand behind it in a positive way. Many international companies like AT&T, Nike, Intel, Apple Computer, and Reebok have actually done this. Or have they? Did the logo drive the brand or did the brand drive the logo? Read: Brands and Logos - Brand Design Read

    By: Joseph Alexander | 29/10/2009 | Branding
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