Joseph Pratt - Articles

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The Plan Or the Trash Can: An Email Marketing Guide
There's no doubt that email marketing has gotten a bum rap from abusive spammers. Several thoughts such as long prison sentences for wide scale spammers instantly come to mind in a vague jumble when this practice is mentioned. There's definitely a gloomy and sensational edge to email marketing. The Can Spam Act reminded me, in a lesser judicial way, of Elliott Ness taking on Al Capone. I can also still recall reading about the July 25th 2005 murder of Vadran Kushnir, a Moscow-based spammer who targeted millions of inboxes; apparently one of them may have been the wrong one to send spam to. Read
By: Joseph Pratt | 13/09/2006 | Advertising
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Music Downloads: Do Frogs Eat Apples?
I didn't pay much attention at first, but since part of my job at ICMediaDirect.com entails staying on the lookout for new avenues of interactive advertising and SpiralFrog intends to deliver advertising through where none exists now, I took special notice. Read
By: Joseph Pratt | 06/09/2006 | Business
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A Tale of Three Duplicities
Internet Explorer has also developed a patch that resolves this vulnerability to Windows Metafile images for aficionados who are loyal to this browser. If you're a content publisher looking to earn revenue by displaying banner ads on your site, you should set in place a system of monitoring banner ads that you receive from your individual advertisers. Content publishers using third party advertising networks to distribute banners on websites, should make sure their networks have taken appropriate measures to screen the banners before distribution. Read
By: Joseph Pratt | 22/08/2006 | Advertising
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Big Opportunities in Online Video
A confluence of factors, mostly due to Internet based technology, has created tempting opportunities for online advertisers. This bodes well for all involved in the interactive niche, from advertising agencies like ICMediaDirect.com to search marketers of all sizes and even freelance professionals. Read
By: Joseph Pratt | 22/08/2006 | Advertising
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A Tale of Internet Shenanigans
Perhaps the summer heat and the forecast of temperatures rising into the 100s have an overall noxious effect on people's behavior, compelling them to acquire the demeanor of cyber-villains in the same way that a full moon has been known to induce aggressiveness. Whatever the case may be, here is a recap that pushes the limits of the imagination. Read
By: Joseph Pratt | 10/08/2006 | Business
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Lycos and the Importance of Linguistics in Search
Christopher Mohn, heir to the Bertelsmann media empire and chief executive of Lycos Europe, says his company will be the Airbus of the Internet. That specific allusion means that Lycos Europe will compete with the big American Internet companies the way Airbus competes with Boeing and not that...well, I hope that's what he meant. Unclear comparisons are unbecoming of search executives - we need the straight story, not wishful thinking. Read
By: Joseph Pratt | 07/08/2006 | Business
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Futuristic Fashion Goes Viral
The key idea that the Media Lab is focusing on is that digital images can be wirelessly transmitted from garment-to-garment, hence virally. Therefore, if you see some cool OLED clothing on someone else and want to see it on yourself - you click it on Read
By: Joseph Pratt | 07/08/2006 | Business
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Bet On Conviction
The officers and founders of UK-based Bet On Sports is being charged by the United States government of racketeering, conspiracy, and fraud. This could be a bell weather case for things to come as Washington attempts to assert some control over the online gambling habits of American citizens. Read
By: Joseph Pratt | 21/07/2006 | Online Gambling
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3G: Behold the Next Generation
Ten years from now you'll reminisce about the days before wireless high-speed internet, that dark era when you were tethered to a cabled modem and computer when checking messages. Like life before the cell phone, how did you ever put up with it? Read
By: Joseph Pratt | 14/07/2006 | Advertising
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Twisting Your Keywords in the Wind
Create demand for your products or services with paid search keywords that are indirectly related to your product. Read
By: Joseph Pratt | 12/07/2006 | Business