Justin Palmer

Speed kills. In the case of website usability, the lack of speed kills. Many have erroneously assumed the advent of high speed internet connections would make website performance optimization irrelevant. On the contrary, it seems as internet connection speeds increase, users simply become more impatient and demand faster browsing. Below, I've gathered some simple (and advanced) ways to speed up your site.

Email deliverability is a headache. We used to worry about the content of an email blast, and avoid spammy words like free or using ALL CAPS. But with the shift in the last few years towards repuation based SPAM filtering, email deliverability tactics have changed drastically.

With the rising cost of most traditional forms of marketing, who wouldn't prefer the second option? Unfortunately, very few customers ever become true fans. After all, many businesses focus entirely too much on customer acquisition and neglect customer retention.

E-tailers have a lot to learn from traditional retailers. It seems that well-known eCommerce sites get away with atrocious usability mistakes simply because the internet as a shopping medium is growing so fast. Web managers may think that because sales numbers are up they must be doing everything right. For many online stores, nothing is further from the truth. Below I've listed what I consider to be the worst practices of eCommerce sites these days.

Getting into the top 10 Google results is only half the battle. How does your search result fare against the other SERP real estate? Here’s some simple tips I’ve gathered to help make your listing stand out.

No matter how effective your navigation is, impatient users will frequently default to using site search. After all, we’ve been trained to do so. This fact is illustrated perfectly by considering the dominance of search engines such as Google over web directories. Unfortunately for the user, internal site search features rarely perform as well as major search engines. This article will cover some of the major problems of eCommerce site search and suggest solutions.

Ever since Shop.org coined the phrase “Cyber Monday” back in 2005, online retailers have realized the sales potential of this first Monday after Thanksgiving. After all, people are back at their office jobs, tired and overweight from the Thanksgiving holiday. What better to do than shop online?