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Justin Palmer is the website administrator for C28.com, which retails Christian hoodies and Witnessing apparel, and PalmerWebMarketing.com, which offers Do It Yourself SEO guides. Sort By: Date | Popularity
 Five Search Engine Optimization Tools you Should be UsingAs an SEO & SEM consultant, I'm constantly looking for ways to improve my productivity and effectiveness. In this quick post, I'd thought I'd share 5 tools that are making my life a heck of a lot easier. On Site Search Optimization - 11 Practical TipsGoogle has raised the bar. If you misspell a word, it tells you. If you perform a search returning millions of results, they prioritize the results by showing you the most relevant page (usually). Compare that to most internal site search features on eCommerce sites. Not only can they not handle misspellings, they usually to a poor job of ranking results. Combine a poor site search feature with a confusing navigation, and you've got a usability nightmare. 25 Website Speed TipsSpeed kills. In the case of website usability, the lack of speed kills. Many
have erroneously assumed the advent of high speed internet connections would
make website performance optimization irrelevant. On the contrary, it seems as
internet connection speeds increase, users simply become more impatient and
demand faster browsing. Below, I've gathered some simple (and advanced) ways to
speed up your site. Website Analtics 101Just the other night, my wife wanted to buy a purse on an eCommerce site that I have done extensive work for. Just out of
curiosity, I decided to stand behind her and watch her interact with the
website. As I jotted down notes as she went about shopping, I began to notice
things I had never considered before. She tried clicking on things that weren't
intended to be clicked on. Email Delivery 101 - 17 Ways to Improve itEmail deliverability is a headache. We used to worry about the content of an email blast, and avoid spammy words like free or using ALL CAPS. But with the shift in the last few years towards repuation based SPAM filtering, email deliverability tactics have changed drastically. 5 Tactics for Internet Brand BuildingWith the rising cost of most traditional forms of marketing, who wouldn't
prefer the second option? Unfortunately, very few customers ever become true
fans. After all, many businesses focus entirely too much on customer acquisition
and neglect customer retention. 13 Ecommerce Mistakes to AvoidE-tailers have a lot to learn from traditional retailers. It seems that
well-known eCommerce sites get away with atrocious usability mistakes simply
because the internet as a shopping medium is growing so fast. Web managers may
think that because sales numbers are up they must be doing everything right. For
many online stores, nothing is further from the truth. Below I've listed what I
consider to be the worst practices of eCommerce sites these days. 7 Tactics to Make you Title Tag More ClickableGetting into the top 10 Google results is only half the battle. How does your
search result fare against the other SERP real estate? Here’s some simple tips
I’ve gathered to help make your listing stand out. 4 Site Search ImprovementsNo matter how effective your navigation is, impatient users will frequently
default to using site search. After all, we’ve been trained to do so. This fact
is illustrated perfectly by considering the dominance of search engines such as
Google over web directories. Unfortunately for the user, internal site search
features rarely perform as well as major search engines. This article will cover
some of the major problems of eCommerce site search and suggest solutions. How Do I Improve My Checkout Process?Every eCommerce site owner is looking for quick and easy ways to improve
their checkout process and therefore increase their conversion rate. Below I've
gathered 4 simple tips for improving your checkout process. These tips are from
Justin Palmer's eCommerce eBook.
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