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K. MacKillop - Articles K. MacKillop, a serial entrepreneur with a J.D. from Duke University, is co-founder of LaunchX LLC. The LaunchX System, a five Unit series of step-by-step startup procedures, key business software, and marketing reference books, is designed to assist entrepreneurs in developing a business idea into a successful company. Take the free Business Readiness Assessment and get on the road to business startup today.
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 Online Marketing: Some of the Best Tools are FreeThere are an almost unlimited number of ways to market your business online, however, the best methods are free. Search engine results, social marketing, and content marketing are all great ways to draw people to your website and they are all free! Spend the time to build your presence using these free online marketing tools. Starting a Business from Home -- Balancing Work and LifeStarting a business from home can be a great choice for many entrepreneurs. However, it does make achieving a good balance between work and the rest of your life more difficult. Use these recommendations to help you maintain your balance while getting your business started. Serious about Starting a Business? Do it Right Before You Launch!The old adage, "Failure to plan is planning to fail," is never more true than when starting a business. If you are serious about taking control of your work life, then you should plan to start your business the right way. Don't waste your time and money on get-rich-quick schemes. Follow the process outlined in this article start your business right! Online Marketing: Some of the Best Tools Are FreeOnline marketing is tough. There are so many businesses competing for attention that it is difficult to stand out from the crowd. The upside is that the World Wide Web provides ample opportunity to build your business for free...if you are willing to put in the time and effort.
Job #1:... Exit Strategies to Consider During Business StartupAn important but often overlooked element of planning a startup is deciding how you want it to end. That is, knowing your exit strategy during the planning stage can strongly influence any number of decisions you need to make. The top five exit strategies, which cover more than 80% of... Entrepreneurship is Not for Everyone...5 Myths and Realities of EntrepreneurshipEntrepreneurship is a great way to take control of your work life, increase your wealth, and find more enjoyment in work. However, you should not become an entrepreneur until you've considered these five myths and realities of entrepreneurship. Hiring Well When Starting a Business Can be Critical to SuccessFinding the right employees for your startup is critical. They will not only be representing your business, but they will also be representing YOU. Do your homework before you start hiring, and then hire the best people you can find. Entrepreneurship is Not For Everyone - 5 Myths and Realities of EntrepreneurshipWith the economy in shambles, talk of self-employment is on the rise. Americans are beginning to realize that dedication and loyalty to someone else's business is no guarantee of security, and working for themselves is sounding better and better. However, many people harbor significant misperceptions about what entrepreneurship really means.... Motivating Employees: Motivating the Rewards-Driven EmployeeThe rewards-driven employee is primarily motivated by tangible rewards for a job done well or going above and beyond. Read on to discover ways to motivate the rewards-driven employee in your business. Serious About Starting a Business? Do it Right Before You Launch!Starting a business with plans to grow a company is not a cake walk. You must know every aspect of your business in detail, from marketing to operations to financial management. If you don't, you will end up turning over critical tasks of your venture to an outsider who is...
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