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Karen Saunders is the owner of MacGraphics Services, a unique design firm for today’s entrepreneur. Whether you outsource your promotional pieces or are a do-it-yourselfer, Karen takes the mystery out of marketing. Learn the Top 5 Mistakes that can cost you money by signing up for her FREE e-course, available for a limited time. To take advantage of this e-course and find out how easy it can be to attract more clients, go to http://www.macgraphics.net/FreeStuff.php
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Read This Before you Hire a Graphic DesignerWhen you own your own business, there’s never a dull moment. That’s why I wrote ‘Turn Eye Appeal Into Buy Appeal’. It’s the do-it-yourself graphic design handbook that makes marketing your business as easy as 1-2-3. There are some projects, though, where it pays to hire a graphic designer. When it’s time to hire a graphic designer, these 5 essential tips can save you a lot of time and money: 5 Quick Tips for Marketing MasterpiecesOwn a small business? Then you know what it’s like to be in a crunch. You’ve got phone calls to answer, reports to analyze, bills to pay… it seems like the last thing you have time for is spending weeks masterminding a gigantic marketing campaign. Relax! Here are five simple, but essential tricks of the designer’s trade that you can use right now, with little cost and big results. Design a Book Cover That Flies Off the Shelf!A book cover is like your bait. You have four ways to get consumers to bite, which are the front cover, back cover, spine, and inside flaps, if your book is not a paperback. E-books are changing the face of book sales a bit, which makes it even more important to have a powerful book cover. If it looks good in the thumbnail on a web page, it will look great enlarged. Turn Page Turners Into Buyers With Great Page LayoutsA book with type that is too small, or has narrow spaces between the lines is hard to read. And hard to read is hard to sell. You want page layout secrets from the typesetters of best-selling books? Read on. One-sheet Says it AllThey’re the workhorses of any marketing program. They hit the streets for you, and they’ve got muscle. Everything you want someone to know about your expertise and services – all in one place. So if you don’t have one… you’ve got to get one! How to Make your First Impression Last Part 2A business card, while small in size, is your big weapon. Here are 7 topnotch tips to keep your card out of the wastebasket and into the rolodex! How to Make your First Impression Last Part 1A business card, while small in size, is your big weapon. Here are 7 topnotch tips to keep your card out of the wastebasket and into the rolodex! Advertising and ColorWhat’s the quickest way to create mood without saying a word? Color! Before they read your marketing piece, they see it – and their feeling about your business begins. So it’s a good idea to take some time to find out what colors mean – and how they can help sell for you. When you learn the psychology of colors you will be able to add a whole new layer to your marketing materials. 5 Fantastic Ways to Add Fun to your Flyers – Part 2What fits on one sheet and costs pennies to make? You see them all the time. Flyers are hugely effective, because you can make so many and distribute them all over the marketplace without having to spend a fortune. But just so your flyers don’t get lost in the shuffle, I’m going to show you some techniques that professional designers use to make flyers “fly”. 5 Fantastic Ways to Add Fun to your Flyers – Part 1What fits on one sheet and costs pennies to make? You see them all the time. Flyers are hugely effective, because you can make so many and distribute them all over the marketplace without having to spend a fortune. But just so your flyers don’t get lost in the shuffle, I’m going to show you some techniques that professional designers use to make flyers “fly”.
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