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Karen Scharf - Articles

 (341) Author Ranking Bronze

    Why Won't My Site Show Up in Google?

    We often get inquiries from prospective clients who would like us to build them a new website. They believe that their current website must be “bad” because it's not listed in the search engines. They're convinced that a new website will automatically ensure a top ten Google rank. Read: Why Won't My Site Show Up in Google? Read

    By: Karen Scharf | 07/10/2009 | SEO

    There Is No Such Thing as a Duplicate Content Penalty

    First, I want you to understand that I am NOT giving you license to steal other people’s content. There ARE repercussions to using duplicate content, but it is not a penalty per se. Read: There Is No Such Thing as a Duplicate Content Penalty Read

    By: Karen Scharf | 07/10/2009 | SEO

    Email Marketing Tests to Get You Started

    If you’re utilizing email marketing, you should be utilizing email testing. But it can seem complex and costly, and many small business owners aren’t quite sure where to start. If you’d like to use email testing, but aren’t sure where to start, here are 4 of the easiest tests to get you going: Read: Email Marketing Tests to Get You Started Read

    By: Karen Scharf | 07/10/2009 | Internet Marketing

    Save Money With Geo-Targeting

    If you're a local business on a tight budget, you can save money on your advertising budget by targeting only specific locations with your AdWords campaigns. Read: Save Money With Geo-Targeting Read

    By: Karen Scharf | 22/09/2009 | Internet Marketing

    Landing Page Optimization Tips

    When we hear the words Landing Page we generally think of PPC campaigns or some other form of internet advertising. But I like to use landing pages for all of my off-line advertising also. However, you’re using it, a landing page is a web page, typically hidden from the site’s menu bar and other navigation – meaning the only way you can get to the page is to type the URL directly into the browser. Read: Landing Page Optimization Tips Read

    By: Karen Scharf | 22/09/2009 | Internet Marketing

    Cascading Style Sheets and Email Display

    Designing the HTML version of your email message can be difficult since there are so many different email client and operating system combinations out there - and they have their own way of rendering HTML. And there really is no way to be positively sure which client your readers will be using to view your messages. Read: Cascading Style Sheets and Email Display Read

    By: Karen Scharf | 22/09/2009 | Email

    Boring Subject Lines Outpull Hype

    In email marketing, the subject line is often seen as the single most important element. Afterall, if your subject line isn't persuasive, no one will open your email and your message won't get read. The subject line is generally equated with the headline of a display ad. Read: Boring Subject Lines Outpull Hype Read

    By: Karen Scharf | 18/09/2009 | Small Business

    Measuring Your Social Media ROI

    If you’ve added social media to your marketing mix, you’re probably asking yourself, “Is it worth all the time and effort involved?” That might seem like a difficult question to answer at first, but there are definite steps you can take to measure the return on your social media investments. Read: Measuring Your Social Media ROI Read

    By: Karen Scharf | 16/09/2009 | Small Business

    Write Effective PPC Ads - Keep These 6 Tips In Mind

    Google's recent changes to AdWords make it easier for novices to get started with pay per click advertising. But if you've never created a PPC ad before, the task can seem a little intimidating. Read: Write Effective PPC Ads - Keep These 6 Tips In Mind Read

    By: Karen Scharf | 14/10/2008 | ECommerce

    8 Steps To Getting Your Web Site Crawled

    Every SE has its own web crawler program and its own formula for ranking pages. However, while page factors might be ranked differently by different engines, the idea behind the web crawlers is basically the same. Getting your site crawled often is a good indicator that the SE finds your site important. Read: 8 Steps To Getting Your Web Site Crawled Read

    By: Karen Scharf | 09/10/2008 | SEO
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