Free Online Articles Directory
Home Page  Karen Scharf |
|||||
 |
Sort By: Date | Popularity
 Why Won't My Site Show Up in Google?We often get inquiries from prospective clients who would like us to build them a new website. They believe that their current website must be “bad” because it's not listed in the search engines. They're convinced that a new website will automatically ensure a top ten Google rank. There Is No Such Thing as a Duplicate Content PenaltyFirst, I want you to understand that I am NOT giving you license to steal other people’s content. There ARE repercussions to using duplicate content, but it is not a penalty per se. Email Marketing Tests to Get You StartedIf you’re utilizing email marketing, you should be utilizing email testing. But it can seem complex and costly, and many small business owners aren’t quite sure where to start. If you’d like to use email testing, but aren’t sure where to start, here are 4 of the easiest tests to get you going: Save Money With Geo-TargetingIf you're a local business on a tight budget, you can save money on your advertising budget by targeting only specific locations with your AdWords campaigns. Landing Page Optimization TipsWhen we hear the words Landing Page we generally think of PPC campaigns or some other form of internet advertising. But I like to use landing pages for all of my off-line advertising also. However, you’re using it, a landing page is a web page, typically hidden from the site’s menu bar and other navigation – meaning the only way you can get to the page is to type the URL directly into the browser. Cascading Style Sheets and Email DisplayDesigning the HTML version of your email message can be difficult since there are so many different email client and operating system combinations out there - and they have their own way of rendering HTML. And there really is no way to be positively sure which client your readers will be using to view your messages. Boring Subject Lines Outpull HypeIn email marketing, the subject line is often seen as the single most important element. Afterall, if your subject line isn't persuasive, no one will open your email and your message won't get read. The subject line is generally equated with the headline of a display ad. Measuring Your Social Media ROIIf you’ve added social media to your marketing mix, you’re probably asking yourself, “Is it worth all the time and effort involved?” That might seem like a difficult question to answer at first, but there are definite steps you can take to measure the return on your social media investments. Write Effective PPC Ads - Keep These 6 Tips In MindGoogle's recent changes to AdWords make it easier for novices to get started with pay per click advertising. But if you've never created a PPC ad before, the task can seem a little intimidating. 8 Steps To Getting Your Web Site CrawledEvery SE has its own web crawler program and its own formula for ranking pages. However, while page factors might be ranked differently by different engines, the idea behind the web crawlers is basically the same. Getting your site crawled often is a good indicator that the SE finds your site important.
|
 |
|||
|
Article Categories
|
|
||||
|
|
|||||
