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12 Tips To Get The Most ROI From Your PPCPay Per Click campaigns are not set it and forget projects. Without advanced planning and continued monitoring, they can become extremely unprofitable. Use these proven techniques to squeeze the most ROI out of your PPC: These 7 Tweaks Doubled The Conversion RateIf you're using a free report as a lead generator, you obviously want your conversion rate as high as possible. If your landing page is clunky or confusing, you might be losing out on many valuable prospects. I've recently implemented a few simple changes to a client's landing page that resulted in double the conversions. These changes are all easy to do, so I urge you to try them yourself: Address Their Objections To Increase Your SalesOne of the services I provide for my clients is sales copy critique, and one of the problems that I see over and over again in sales copy is the "too good to be true" syndrome. I do understand the importance of highlighting all the great benefits of your product or service; but it's important to address the downside also. Top 5 Reasons Your Search Engine Rankings DroppedDon't get too comfortable with that cushy search engine position you've been experiencing. Chances are, your rankings will go through quite a few fluctuations over time. A minor move up or down is nothing to get alarmed over. But if your rankings suddenly plummet, consider these top reasons: Does Short Web Copy Outperform Long Copy?On the web, attention spans are extremely fragile. Web surfers are looking for immediate gratification. Do they really want to stick around and read a gazillion word sales letter? Does long copy outperform short copy, even on the internet? How To Plan Your E-zine Re-SendYou crafted a great e-zine campaign, and yet the sales aren't pouring in as you expected them to. Only a fraction of your readers actually opened your e-zine. Now what? Want a Better Search Engine Ranking? Try These Easy StepsHaving a hard time ranking in Google? Why not try optimizing for Yahoo? After all, Yahoo commands over 22% of the search market - and 22% of billions of users is quite a lot! How To Design Your E-zine For "Images Off"Many internet service providers and email clients now default to displaying html messages with the images turned off. Up to 50% of your readers will never see any of the images embedded into your e-zine, but that doesn't mean they can't have a great user experience. Website Not Generating Enough Leads? Is It Really Trying To?Many web site owners mistakenly believe that a "Contact Us" page will cause tons of prospects to fill out an online form or to pick up the phone and call... How Does Your Landing Page Measure Up?You managed to entice your email reader or web surfer to click your link or your ad. In today's cluttered web marketing world, that's quite an accomplishment. But don't start celebrating yet. It's what happens after the click that determines the success of your campaign.
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