Karen Scharf - Articles

Popularity
171

12 Tips To Get The Most ROI From Your PPC
Pay Per Click campaigns are not set it and forget projects. Without advanced planning and continued monitoring, they can become extremely unprofitable. Use these proven techniques to squeeze the most ROI out of your PPC: Read
By: Karen Scharf | 21/05/2008 | SEM
Popularity
178

These 7 Tweaks Doubled The Conversion Rate
If you're using a free report as a lead generator, you obviously want your conversion rate as high as possible. If your landing page is clunky or confusing, you might be losing out on many valuable prospects. I've recently implemented a few simple changes to a client's landing page that resulted in double the conversions. These changes are all easy to do, so I urge you to try them yourself: Read
By: Karen Scharf | 20/05/2008 | Marketing
Popularity
173

Address Their Objections To Increase Your Sales
One of the services I provide for my clients is sales copy critique, and one of the problems that I see over and over again in sales copy is the "too good to be true" syndrome. I do understand the importance of highlighting all the great benefits of your product or service; but it's important to address the downside also. Read
By: Karen Scharf | 12/05/2008 | Direct Mail
Popularity
87

Top 5 Reasons Your Search Engine Rankings Dropped
Don't get too comfortable with that cushy search engine position you've been experiencing. Chances are, your rankings will go through quite a few fluctuations over time. A minor move up or down is nothing to get alarmed over. But if your rankings suddenly plummet, consider these top reasons: Read
By: Karen Scharf | 18/04/2008 | SEO
Popularity
83

Does Short Web Copy Outperform Long Copy?
On the web, attention spans are extremely fragile. Web surfers are looking for immediate gratification. Do they really want to stick around and read a gazillion word sales letter? Does long copy outperform short copy, even on the internet? Read
By: Karen Scharf | 17/04/2008 | ECommerce
Popularity
83

How To Plan Your E-zine Re-Send
You crafted a great e-zine campaign, and yet the sales aren't pouring in as you expected them to. Only a fraction of your readers actually opened your e-zine. Now what? Read
By: Karen Scharf | 17/04/2008 | Email
Popularity
78

Want a Better Search Engine Ranking? Try These Easy Steps
Having a hard time ranking in Google? Why not try optimizing for Yahoo? After all, Yahoo commands over 22% of the search market - and 22% of billions of users is quite a lot! Read
By: Karen Scharf | 15/04/2008 | ECommerce
Popularity
78

How To Design Your E-zine For "Images Off"
Many internet service providers and email clients now default to displaying html messages with the images turned off. Up to 50% of your readers will never see any of the images embedded into your e-zine, but that doesn't mean they can't have a great user experience. Read
By: Karen Scharf | 15/04/2008 | Email
Popularity
50

Website Not Generating Enough Leads? Is It Really Trying To?
Many web site owners mistakenly believe that a "Contact Us" page will cause tons of prospects to fill out an online form or to pick up the phone and call... Read
By: Karen Scharf | 25/03/2008 | ECommerce
Popularity
53

How Does Your Landing Page Measure Up?
You managed to entice your email reader or web surfer to click your link or your ad. In today's cluttered web marketing world, that's quite an accomplishment. But don't start celebrating yet. It's what happens after the click that determines the success of your campaign. Read
By: Karen Scharf | 25/03/2008 | ECommerce