Kathryn Korostoff - Articles

 

Kathryn Korostoff is a successful entrepreneur and market research professional with a special interest in how organizations acquire, manage, and apply market research. Over the past 20 years, she has personally directed more than 600 primary market research projects and published over 100 bylined articles in trade magazines. Currently, Kathryn spends her time assisting companies as they create market research departments, develop market research strategies, or otherwise optimize their use of market research. Prior to Research Rockstar, Kathryn completed the transition of Sage Research—an agency that she founded and led for 13 years— to its new parent company.

Igniting Employee Passion Through Deep Customer Insights

These days, keeping employees motivated is no small task. Between workplace financial concerns, and ones at home, people become discouraged, even apathetic. So now is a great time to think creatively about re-igniting employee passion. And to do that, a little customer insight can go a long way. Read

By: Kathryn Korostoff | 14/04/2009 | Business

DIY or Hire a Market Research Company?

Are you thinking about a market research project? If so, you may be debating whether you should hire an outside market research agency or do it in-house. Of course, working with a market research agency is a big investment. Depending on the scope of your project, you may be looking at a $50,000, $100,000 or greater budget. Then again, a DIY approach can also add up—perhaps far more than you expect. Read

By: Kathryn Korostoff | 14/04/2009 | Business

8 Ways to Spend Less on Customer Satisfaction Research

Has your market research budget been cut? If so, one of the programs most often impacted is Customer Satisfaction tracking. For firms accustomed to tracking on a continuous or quarterly basis, cutting back on this program is often a necessary, though unfortunate, reality. So what to do? Here are 8 options to consider: Read

By: Kathryn Korostoff | 14/04/2009 | Business