Kathryn

Website ranking takes less than a second...and it hinges around your website copy. 9 times out of 10, when searchers are looking for your website, they're acutely distracted by an occurrence e.g. 'a tidal wave of poo-polluted water invading their home' (read on for a visual). So if they can't find your website or your website copy doesn't immediately capture their interest and persuade them to use you, they'll bounce off. Stink...that means less calls for you.

The ultimate and perfect website copy gets your web page ranking on the 1st page of Google...right? Not necessarily. Does 'trickery' mean that the 1st page of Google is often crammed full of dubious website listings optimised for the key word or phrase for advertising, rather than a web page filled of the information being sought?