Kavya Chakravarti - Articles

Kavya Chakravarti, a search engine optimizer and web design and development expert, consults clients about various SEO techniques. A thorough follower of SEO trends, she devices plans to improve their page ranking in search engine indices through white hat SEO.

Keyword Density – How Much is Too Much?

Before indulging in a discussion of how much density of keywords should a webpage ideally contain, it is necessary to take a look at what a keyword is? A keyword is a word that the user searches for when using the search engine. Read

By: Kavya Chakravarti | 09/01/2007 | SEO

Keyword Selection to Increase Conversion Rates

There are no two ways about the importance of link building in an SEO campaign. But a proper keyword strategy too is being hailed as equally important, if not more, in order to enjoy a greater conversion rate. Read

By: Kavya Chakravarti | 09/01/2007 | SEO

Writing Copy for the Web - the SEO Friendly Way

A piece of writing pregnant with valuable information is often catalytic in driving traffic to your website, either directly or indirectly. A good article on a fairly relevant subject, written by an authority in that field, is bound to be taken away like hot cakes. Read

By: Kavya Chakravarti | 09/01/2007 | SEO