Kc Truby 
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Since 1987, KC Truby has taught 16,000 accountants how to find and sell more new business clients. 2,000,000 small business owners have his tapes on sales and cash flow. KC has brought 250,000 businesses into a local accountant's office with his QuickBooks Made Easy seminars and tax marketing techniques. He was also named one of the "100 Most Influential People in the Accounting Industry", by Accounting Today magazine. KC knows what business clients want, and he knows how to sell them. Truby and his wife also own 5 Minutes Books, an outsourced bookkeeping business located in Encinitas, CA.
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Back in 1984, my business was doing poorly. One Sunday morning I heard a televangelist on TV make a statement that got my attention. He said, "No one is out of money; they are just out of ideas." It came to me right then, a revelation, that my business was about as stagnant as a little farm pond with moss growing over the top.
Are your employees costing you more than you think? Do you ever feel like you are working for your employees, instead of them working for you?
With advancements in the design of bookkeeping and accounting software, it is now possible to make daily appraisals of the effectiveness of business operations. The daily use of available reporting tools permit the business owner to run a faster, better, and cheaper operation.
In this rapidly changing economy, you need the right tools to maintain a competitive edge and dominate your competition. As a long time salesman in one of the toughest industries to crack, (Accounting/outsource bookkeeping) I’ve found “Knowledge Centered Selling” to be a very valuable concept. It applies to all industries and is the process of teaching your customers how and when to buy from you.
