Kelly Martinez

One fancy bottle is labeled as ‘extra virgin olive oil’ and carries a price tag of $37.50 for one half liter. On the shelf below is another bottle – also labeled as ‘extra virgin olive oil’ but its price is $37.88 for three liters - twelve times more product for the same price. How is it possible for two products of equal quality to sell for such disparate pricing?

As reported in Agroinformación.com, three recent studies in Spain document the positive effect of virgin olive oil on overall human wellbeing especially relating to cancer and aging

Are you an informed olive oil consumer? Ten questions to test your knowledge and awareness of the olive oil market

Extra virgin olive oil is very special and unique. This is something that people along the Mediterranean, as well as gourmets everywhere, have known for a long time.

So, who gets to decide what olive oil consumers consume?