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Ken Lyons is Marketing Manager for WordStream, Inc., in Boston. WordStream provides Dynamic Keyword Management Solutions and Web Analytics for search marketers, through a full suite of PPC and SEO Tools that perform keyword research, keyword analytics, keyword discovery and keyword grouping. Sort By: Date | Popularity
 Use Negative Keywords to Turn Search Marketing Results PositiveSetting negative keywords is an effective strategy for getting the maximum ROI out of your search pay-per-click (PPC) advertising campaigns. Practicing effective PPC management involves constant effort of expanding your portfolio of keywords while also refining the list of keywords you currently bid on.
By setting negative keywords in your PPC... Advanced Keyword Research - Take Your Search Marketing To The Next LevelAs most search marketers know, conducting effective keyword research is crucial achieving PPC marketing and search engine optimization success. By researching keywords on an ongoing basis, you can continuously find quality, and action-producing keywords.
But to distinguish yourself from your competitors, you really need to take keyword research to the next... Meta Tags Are The Foundation Of Every Good SEO CampaignMeta tags are a critical component of SEO success.
In search engine optimization terms, a "meta tag" is an HTML tag that's placed at the start of your web page code. For search marketers, they are the equivalent of ad copy for organic search results with the ability to have influence... Group Keywords By Relevance For A More Intelligent And Effective PPC CampaignKeyword grouping is the one of the most vital and yet most often overlooked pay-per-click advertising activity. Grouping keywords for PPC brings exponential benefits to your paid search activities, since tight, well-organized keyword groups produce high-performing ad groups.
In addition, grouping keywords by relevance brings a host of other benefits, which... Pay-Per-Click (PPC) Marketing: Bring More Traffic to Your Website With PPC AdvertisingOne of the biggest challenges facing many websites is how to generate traffic. There are a number of different ways to address this, but pay per click marketing is one of the fastest and most cost-effective ways to bring qualified traffic to your website.
What is PPC? Defining Pay Per Click... Web Analytics - Take These Three Steps to Better Understand and Improve Your WebsiteWeb analytics analysis is the process of tracking how people find and interact with your website.
If you're a business owner with a website and you're trying to sell a product or service, being able to effectively analyze your Web analytics is crucial to your website's success.
The three key Web analytics...
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