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Ken Peters is the owner and Creative Director of nationally acclaimed Nocturnal Graphic Design Studio LLC, a Phoenix-based strategic design firm specializing in brand development and brand launch.
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 How Design Gives You An Unfair Advantage Over Your CompetitionWhy design is the single most critical factor in determining your brand's success Opportunity is All Around YouSweeping changes can open the doors to amazing possibilities A Powerful, But Often Neglected, Branding ToolNext to your logo your stationery package is the most fundamental means of graphic communication in your business' branding arsenal – and one of the most powerful, and cost-effective, self-marketing tools at your disposal. How is Your Logo Communicating for You?Your logo is speaking to consumers, but what is it saying? Annual Rapport – Today's Annual Reports Need to be More Than Mere NumbersYour annual report is the single most important document your company produces – and its most powerful public relations and marketing tool. Advertise & ThriveA slow economy is when your brand needs exposure the most. Design A Better Brand ExperienceThe quality of the experience consumers have interacting with your company, products and services is the most influential factor in determining brand loyalty. Color yourself Successful: The Power of Color In BrandingBecause color's impact is so profound, it's role in design and branding is critical. Make Your Brand A Beacon & Consumers Will See the LightHow One Iconic Brand Is Reconnecting With Consumers
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