Kenrick Cleveland - Articles

Kenrick Cleveland teaches techniques to earn the business of affluent clients using persuasion. He runs public and private seminars, offers home study courses and coaching programs in persuasion strategies.

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Motivation Through Adversity
I've struggled with my weight my whole life. As far back as I can remember, I've felt bad about it. I was stuck in a body that wasn't what I wanted, that didn't fit with how I really saw myself and to me, it represented a weakness. Andrew Carnegie once... Read
By: Kenrick Cleveland | 14/02/2008 | Self Help
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Ways We Learn: Small Pieces Of Persuasion
A student recently asked me, "Kenrick, how the heck do you keep track of all of the persuasion strategies you know? Each time we have a coaching call, it seems like you pull out some new strategy. I can't even remember the basics like using the unconscious hello. How can... Read
By: Kenrick Cleveland | 14/02/2008 | Self Help
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Ulterior Motives Are Not Always Sneaky
A student of mine recently posted a comment on my blog after having read an article. She noticed I used an example of a presupposition with the relationship in question being between a teacher and student and she suggested that maybe I was being sneaky using the example, as if... Read
By: Kenrick Cleveland | 14/02/2008 | Self Help
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Kicking Negativity
"Luck is what happens when preparation meets opportunity." --Seneca, Roman philosopher, mid-1st century AD Whoa! Things seem to be in a state of flux at this moment in history, don't they? Just turn on CNN and you'll see how topsy turvy things are with doomsday and apocalypse on the horizon. It's... Read
By: Kenrick Cleveland | 13/02/2008 | Self Help
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Rapid Rapport With Storytelling
So say you're face to face with a brand new prospect. They've heard a little bit about you, know of your reputation, maybe they even have an idea what kind of a person you are and yet, they still may have some defenses, defenses which you are going to need... Read
By: Kenrick Cleveland | 13/02/2008 | Management
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The Benefits Of Organization
"Three Rules of Work: Out of clutter find simplicity; From discord find harmony; In the middle of difficulty lies opportunity." -Albert Einstein I did something very interesting and almost enjoyable over the weekend. It's enjoyable for me today, but in retrospect, it was kind of a difficult process. I did a... Read
By: Kenrick Cleveland | 11/02/2008 | Self Help
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Persuading Through Personality Segmentation
'A part of me really wants to buy your product.' What does 'a part of me' mean? When someone says, 'well, part of me wants this, but another part wants that', what is that person talking about? Well, for one, this is a way for us to talk about our... Read
By: Kenrick Cleveland | 11/02/2008 | Self Help
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The Process Of Change
'Anyone who has never made a mistake has never tried anything new.' --Albert Einstein Change is hard to define. Some changes, such as significant weight loss or selling a house in the current market, seem to take a very long time (or at least that's what it feels like). Other changes... Read
By: Kenrick Cleveland | 08/02/2008 | Self Help
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Visual Representational Systems: See The Light
Representational systems, we all use them whether we're oriented visually, auditorily or kinesthetically. In previous articles, I've given an overview of VAK. These are the ways we view the world. There is tremendous value in gaining rapport with your affluent clients and prospects by focusing on their representational system. This... Read
By: Kenrick Cleveland | 06/02/2008 | Self Help
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How To Structure Reality
"I'd rather have a bottle in front of me than a frontal lobotomy." -Tom Waits Reality has to do as much with the structure that is defined as it does with the assumptions that we make about that structure. That's a pretty dense sentence. Read it over a few times. Reality is... Read
By: Kenrick Cleveland | 05/02/2008 | Self Help