Kingsford Consulting

In strategic marketing, disintermediation is the removal of intermediaries in a supply chain: "cutting out the middleman". Instead of going through traditional distribution ...

People behave in contradictory ways during times of stress-like during a recession. Too many companies become paralyzed by indecision. Recessions are part of business cycles, just like growth periods.

A solid market strategy is the key to creating success. Most people know that marketing involves the use of communications tools such as advertising and public relations, but a truly effective market strategy encompasses much more.

These days, it is crucial to be one step ahead of your competitors at all times. One of the most important marketing tactics that an organization can use to get ahead is to know their potential customers better than anyone else – what marketers call Buyer Behaviour.

Seven ways to take advantage of today's economy: Reset Your Sales Objectives Depending on your type of business, consider setting some aggressive non revenue sales targets for the next six months that ...

In their bones sales-oriented entrepreneurs believe that marketing is a cost centre. Some might quote Peter Drucker in support, "Nothing happens in a business until somebody sells something." Financially-oriented entrepreneurs ...

A few weeks ago I drove to Hudson, Quebec to participate in a British Car show. As I was driving into the show grounds a parking attendant stopped me to ...

The National Research Council of Canada, through its Industrial Research Assistance Program (NRC-IRAP) offers support to small and medium-sized Canadian enterprises to help them develop and commercialize technologies and products.

With the effective pushing of the global economy’s RESET button a host of new opportunities have arisen. The manufacturing sector, once a much underappreciated economic driver is again being called