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 Everyone wants to be a brandMesser’s Kohlberg, Kravis, Roberts & Co, have a lot to answer for. Their leveraged buyouts in the 1980s created a long-lasting interest in the enormous value of ‘brands’. But even they could not have imagined just how much this business of brands would infiltrate the life of people in the years to come. Michael Jackson, Personal Branding & Daniel VasellaEven before the Tweets had quietened, there were blogs about MJ’s childhood, his Moonwalk, his music and his life, and the brand he chose to live. India’s oral culture & its relationship to brand buildingSince 1995, I have been making presentations to fellow Indians and marketers about India’s oral culture and how it affects everyday life, product development as well as marketing communications even today! Brand building and bullshittingA branding expert regularly tells his clients that he “assimilates market viability through brand planning…” I am a published writer of fiction and attempt to keep up with the world of words and grammar; and despite revisiting the dictionary I could make no meaning of this glorious objective of brand planning. Product brand strategy without clarity on the corporate brand strategy…what AG Lafley & Unilever don’t teach usThere are several instances where an ill-defined corporate brand will also have an impact on the bottom-line…but all of that must become the topic of another post. Gandhi on Piccadilly and building a brandA brand, at its simplest and deepest level, is a single big idea, an idea that doesn’t change with circumstance, an idea customers and consumers and employees can relate to and embrace as their own…
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