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Kurt Mortensen - ArticlesKurt Mortensen's trademark is Magnetic Persuasion; you should attract customers, like a magnet. Claim your success and learn what the ultra-prosperous know by going to www.PreWealth.com and get my free report ”10 Mistakes that Cost You Thousands.” Factors Influencing The Impact Of Humor In PersuasionHumor's effectiveness will always ride the emotional tides of your audience members. How well a joke goes over may depend on whose company your prospects are in, whether they are winding down for the day or still up against deadlines or other workplace pressures, whether they are awake and alert... Power Pointers For Story SellingNothing disarms and invites an audience in more than humor. We are instantly drawn to people we think are funny. We enjoy listening to humorous individuals and hearing what they have to say. Humor grabs attention, creates rapport and makes a message more memorable. It can also relieve tension, enhance... Negotiation HazardsWhat might work wonderfully in one negotiation situation will not always be appropriate in another. The instant someone feels cheated, misled or taken advantage of, your opportunity to negotiate with her/him is over. Negotiation hazards tend to occur when you are taking a particular strategy too far.
Many rookie negotiators have... Business AdvertisingAdvertising is an investment in your business and is similar to other investments that are designed to improve and expand your business. The return you receive depends on the planning and thought that precede the actual commitment and expenditure of advertising dollars. By first developing an effective advertising plan, you... The Desperation Cycle And Failing MotivationMany think motivation is useless because it doesn't ensure long-lasting results. This thought tendency can be seen in what I call the Desperation Cycle. The Desperation Cycle shows how human nature influences us to take the easiest path instead of the best one. In persuasion, we need to pull people... Face To Face NegotiationIn our age of ever-expanding communication possibilities, researchers have been drawn to answer the question of which communication mode is most likely to lend itself to successful negotiation. Although the answer is undetermined, Face-to-face communication has been proven to have a greater possibility of alleviating miscommunication. When you're in person,... Marketing ObligationsThe more indebted we feel, the more motivated we are to eliminate the debt. Pre-giving makes us feel like we have to return the favor. Greenburg said this feeling of discomfort is created because the favor threatens our independence. An interesting report from the Disabled American Veterans Organization revealed that... Methods Of Protecting Mental ConsistencyWhen we feel cognitive dissonance, we have to find a way to deal with the psychological tension. We have an arsenal of tools at our disposal to help us return to cognitive consistency.
Your favorite politician, the local mayor, for whom you campaigned and voted, is in trouble. You spent your... Four Essential Phases Of A Great StoryThere are four phases that are absolutely essential to making your story cohesive, clear and easy to follow. The first phase involves setting and characters. Your audience needs to have some sense of where and when the story is taking place. Did this story happen in the past or is... Three Steps To Using The Law Of DissonanceJust like anything in life, there is an art an a science. In this article I outline the step by step science to using dissonance effectively. Take the material I teach you and use your art to apply the most effective method in a given situation.
STEP ONE: GET A COMMITMENT
You...
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