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Larry Easto - ArticlesAbout Larry Easto
Larry has worked with small businesses for more than 35 years. During this time he has practised business law, served as a consultant and written and spoken widely on small business matters. As a writer, Larry simplifies complex concepts to help readers apply them. As an educator, he helps individuals identify their unique strengths. Using these strengths as a foundation, he assists program participants to develop and implement strategies to achieve their own goals. His best-selling book, How to Succeed in Your Home Business, has been translated into six languages since it was published in 1995. In April 1998, his marketing book, More Business For Your Business--A Marketing Workbook For Small Business was published, instantly becoming a best-seller, with more than 46,000 copies sold within a year. McGraw Hill-Ryerson Limited published Networking Is More Than Doing Lunch, Big Networking Ideas for Your Small Business. He co-authored The Complete Idiot’s Guide to Buying and Selling Your Business, published by Alpha Books (Prentice Hall Canada) in April 2000. In September of the same year, Alpha Books also published The Complete Idiot’s Guide to Small Business for Canadians of which he was the sole author. In 2004, Larry designed and wrote an eight-day marketing coaching program for entrepreneurs and subsequently converted the program into a home study program. The next year he designed a training program to assist customer service personnel to understand and value diversity in the workplace and marketplace. Larry is currently publisher of www.real-estate-marketing-link.info How To Convert Your Blog To A BookConverting your blog to a book is a straight forward process. With the help of a good editor, your blog can become a good book that you can self publish. Why Not Convert Your Blog To A Book?Good blogs can make great books that you can self publish. Commitment Generates New BusinessNeither the intention nor the strength of your commitment brings about the desired results. It is your actual actions that lead to achieving your goals If You Believe, You Can AchieveBelief leads to th achievement of your desired results. How to Demonstrate Your Client AppreciationLetting your clients know much you appreciate hep maintain a good relationship with them . This will encourage them hire you again...and refer new clients to you. Continuous Improvement Means Getting Better at Everything You DoContinuous improvement means doing even better what you already do well. It also helps you attract more clients, satisfy clients better, generate more business...and succeed in your business. A Positive Attitude is Critical to Your SuccessBy shifting to a more positive attitude you increase your likelihood of success. The 4 Keys to Effectively Implementing Your Marketing PlanFour key factors will help you implement your marketing plan and achieve your goals.
These factors are: persistence; making incremental changes; continuously monitoring your results; and consistent focus on achieving your desired results. Help Other Businesses Send More Referrals to YouBy entering into a referral relationship with other businesses you can generate more referrals. In practice, you and other businesses agree to refer their own clients and qualified leads to each other. To Improve Your Service & Generate New Business... Monitor Client SatisfactionThe best way to assess how you have satisfied clients is to monitor client satisfaction. It also helps you generate new business.
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