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Larry Pfeil - ArticlesLarry Pfeil has a BBA in Marketing and Doctor of Jurisprudence. He has 18 years of technology development and marketing experience, and has written and spoken on a variety of technology-related topics. Larry has traveled extensively and conducted business throughout the world.
Larry is Vice President of A Cooler Audio Technology, Inc. (ACAT). ACAT is a specialty marketing services company that provides Internet-based on hold messaging to large, multi-location businesses. Larry is also Vice President of Southwestern Tariff Analyst, a telecommunications consulting firm that assists companies and institutions in identifying and correcting telecom billing errors. Message on Hold: Eight Ways to Go GreenMessage on hold is one of the most cost effective methods of communicating a company’s marketing message to its customers and prospective customers, and it works. But messages on hold can also be one of the most environmentally friendly forms of advertising there is. So if a company is considering ways to reduce its carbon footprint, here is a list of eight important features to look for when selecting an on hold messaging system or service. On Hold Messaging for Large, Multi-location CompaniesThe qualified reach of the on hold airtime of a nation-wide company can be comparable to that of a nationally syndicated radio program, but at a fraction of the cost. However, the medium is largely underutilized by these companies due to inherent difficulties in managing large numbers of remote players. Messaging for Large Companies: Going Green Makes Good Business SenseCompanies with multiple locations face an interesting problem when implementing a large-scale on hold marketing promotion: how does one cost-effectively deliver and verify controlled marketing content to isolated systems at numerous remote locations? The answer is an efficient system that is environmentally friendly. Telecommunication Billing - What the Phone Company Doesn't Want You to KnowTelecommunications tariff regulations are outside the knowledge and skill set of most telecom, IT and MIS personnel. Individuals with experience in telecommunications billing (usually former phone company employees) are typically trained to think like the phone company and rely on the phone company billing policies to resolve billing issues. Specialized knowledge is required to detect and correct many of the billing errors encountered by customers. Grievance Rehearsal Anger Spiral - Managing Caller Hostility on a Customer Complaint HotlineThe Grievance Rehearsal Anger Spiral is a psychological phenonemon that effects how customers and customer service representatives interact on a customer complaint hotline. Managing the phenomenon is crucial to operating a call center that receives customer complaint calls. Managing Corporate Image From the Perspective of CallersWhat image does your company project over the phone? The way a company handles incoming phone calls is as important to the image of the company as its storefront, signage, or website. Rising Gas Prices - Coping With Their Effect on Retail SalesThe price of oil impacts nearly every part of our lives, but what it means to retailers can be especially profound. More expensive oil translates into higher material costs, higher manufacturing costs, and higher transportation costs for the delivery of goods; but it also translates into higher fuel costs for consumers needed to visit brick and mortar stores. Retailers are caught in the middle between an increasing cost of goods and fewer customers visiting their stores. The Seven Deadly Sins of Marketing on HoldInbound sales calls are a precious commodity. Considering the amount of money that a company spends to generate a single inbound call, it is imperative that each call is handled as efficiently and effectively as possible. Any caller that hangs up before the call can be handled represents a waste of the advertising dollars spent to generate the call.
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