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The Humble Postcard Is Making A ComebackOnce lost in the glitter of the dot com era, both online and offline marketers are rediscovering the value of the simple postcard. When used properly, no other marketing tool can compare with postcards. When "Wimpy" Makes Your List Of Power WordsDon't be a wimp! Use powerful descriptive "picture words" in your copy. Wimpy headlines and sales copy will result in wimpy sales! Here are some tips for strengthening your copywriting with power words. Web Site Copywriting - The Headline Said What?One of the most important aspects of web site copywriting is learning to write good headlines. But what, exactly, is a good headline? Write Persuasive Copywriting Without the Word "Please."The goal of persuasive copywriting is to entice people into trying, buying or supporting whatever it is that you're selling - whether it's a service, product or idea. Here's how... Online Copywriting - When Humor Can Hurt!Avoid the temptation to be clever or funny at all costs when are providing your own online copywriting. The temptation is a huge one sometimes, but you will be better off without it. Here's why... Internet Copywriting - Make Your Offer Irresistible!Any offer you make through your Internet copywriting needs to be worth the readers' time. Time is valuable and there is no bigger waste of time - for you as the creator or for your reader - than a worthless offer. Copywriting Basics - Answer the Questions You'd Want AnsweredAnyone can write effective Internet copy. You just have to know a few copywriting basics known to journalists and writers as the 5 W's. Throw one "H" in there and all your copywriting basics are covered. Here's how.
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