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Leslie McKerns - ArticlesLeslie McKerns, McKerns Development is a nationally recognized strategic marketing consultant, press and media expert, and a professional writer, author of five books and hundreds of articles. http://www.freewebs.com/mckernsdevelopment
The Two C’s of Marketing—the Silver Bullet to SuccessUnderstand the Two C’s of Marketing, Customers and Competition, and you will be able to harness your own silver bullet to business success. Sustainability—the Future is Here and It’s Full of HolesSustainable design is architecture that creates a minimal impact on the environment and makes maximum and intelligent use of the world’s dwindling resources. Read about a ground breaking new project--how it generates its own power and accomplishes being sustainable. Creating a Successful Business Exit Strategy--adding the Sixth StepYou have nurtured your firm and want to sell it. Here are the top tips to building a successful exit strategy. Marketing to Sell--what to Look for in a Strategic Marketing CompanyNeed a marketing company to help sell your products? What to do and What not to do when looking for a strategic marketing company. What Does it Mean to be Board Certified?All physicians are licensed, but not all are Board Certified. What does it mean to be Board Certified?
Choosing the right doctor is an important decision, not to be made simply on the basis of insurance coverage, or solely upon a list of physicians provided to you by your insurance company. Branding and Marketing—things Sure Have ChangedBusiness blogging is factoring into the mix that goes into strategic planning, marketing and PR. What is blogging, how powerful is it, and why do people blog? More importantly, should you consider it?
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