Lina Penalosa - Articles

 (62)

Lina Penalosa, owner of The Write Solution LLC, is a marketing consultant, expert copywriter and professional speaker. Lina has also recently launched a new coaching program for small and medium-sized businesses teaching effective marketing and copywriting tactics, techniques and strategies that gets results. Her specialties include the art of the soft-sell, teaching others to write results-generating copy with integrity and purpose, and marketing to women. For more information on Lina Penalosa and her services or coaching program, please visit www.mycopywritingplaybook.com.

Sort By: Date | Popularity

Popularity
50

Do You Repel Women...with Your Copy?
This article reveals some of the critical differences between marketing to men and women and how a marketer's ability to write effectively for each audience can mean the difference between a piece that earns you money or marketing that just costs you money. Read
By: Lina Penalosa | 24/04/2008 | Writing
Popularity
50

A 3-minute Cheat Sheet to the Secret Language Your Prospects are Speaking
This article explains how your personality influences your marketing copy, how to identify which personality type you are, how to identify your prospects' personality types, and what keywords, phrases and triggers you should use to acquire the most sales with each personality type. Read
By: Lina Penalosa | 23/04/2008 | Writing
Popularity
50

What Do Great Headlines Have in Common With Lingerie?
This article explains the basics of good headline writing including: a list of rules to follow, key words to use, 15 examples and 12 formulas the reader can begin using immediately to improve the success of his/her marketing copy. Read
By: Lina Penalosa | 04/04/2008 | Writing