Linda Balboul

Gillette has been the leading brand in men's grooming industry across the globe. With its wide range of products caters to the premium segment of the men's grooming market. It faces intense competition in the toiletries market whereas the competition in the razor market is not that intense. This case study aims at identifying the problems faced by Gillette in the toiletries market. We have suggested a plan for Gillette toiletries along with other suggestions for Gillette to face the competition

The purpose of this study is to provide an analysis of the newest merger in the footwear and apparel industry between Adidas and Reebok. It is also to identify and further examine the ways in which the Adidas Group will achieve a sustainable competitive advantage relative to market leader (Nike).

No company today is in a particular stable environment. Even traditionally stable industries have witnessed and continue to experience turbulent change. Thus, the dynamic and changing environments that organisations face require adaptation, sometimes call for deep and rapid responses, "Change or die!" is the rallying cry among today's managers worldwide. Forces such as, nature of the workforce, technology, economic shocks, competition, social trends and world politics act as stimulants of change

One cannot get a clear understanding and definition of what KM is without studying the various concepts of knowledge and information (including data), as well as the tacit, implicit, and explicit knowledge dimensions. Much of the still existing confusion that surrounds the topic of KM is based on the varied scholars’ interpretations and suggestions distinguishing the terms information and knowledge as well as the terms tacit, implicit, and explicit.

To me, globalisation is, buying ‘NEXT’ t-shirts — a British Brand- of ‘Hannah Montana’ - An American Teenage Idol—that were - made in India—through a—Syrian trader– for my Egyptian daughters. But, that’s just me!