Lois Geller
Total live articles: 15
Questions: 0
Answers: 0
Lois Geller is owner and President of Lois Geller Marketing Group, which was on Madison Ave. for 12 years and is now located in Downtown Hollywood, Florida. Prior to owning her own company, Lois Geller was President of several agencies. In New York, she headed AC&R Direct, a Saatchi and Saatchi agency, and Geller Direct, a TBWA subsidiary. In Toronto, Canada, she headed up J. Walter Thompson Direct and Vickers and Benson Direct. Many of her programs are for international markets.
Lois holds a Bachelor of Science Degree from Boston University and has been an adjunct
professor at New York University, where she led the Direct Marketing Lecture Series and
was named Professor of the Year. She has been a Dale Carnegie instructor and taught
the Catalog Marketing Course for new clients and employees at Y&R.
Lois has written many books in the field of Direct Marketing, including Response! The
Complete Guide to Profitable Direct Marketing, (published in nine countries), Sold!
Direct Marketing for the Real Estate Pro and Customers For Keeps. Lois’ articles are
published in many magazines, including Direct Marketing Magazine and Today’s
Manager and Selling Power and Fortune Small Business.
Lois has appeared on CNN and on CBS radio with Joe Connelly. Monthly she’s on the
radio as part of the Jim Blasingame Brain Trust. She is on the Board of Directors of the
Direct Marketing Idea Exchange and a member of the Direct Marketing Club of New
York, the Healthcare Businesswomen’s Association, the Financial Women’s Association
and the Cornell Club. She won the Silver Apple Award for Lifetime Achievement in
Direct Marketing, the Echo Award in direct marketing and many RSVP Awards in the
U.S. and Canada.
Keynote speaker and guest lecturer, Lois Geller travels the world to speak (and do
training) about branding, direct marketing essentials, customer retention and creative
strategies. She has been a guest lecturer and a popular keynote speaker at dozens of direct
marketing conventions and industry associations, in the U.S., Canada, Sweden and
Russia.
Lois specializes in breakthrough strategies for companies including Fairmont Hotels Spas,
American Express and J.P. Morgan Chase. Her direct mail, internet, websites, blogs and
social media strategies have given her high rankings in terms of response and ROI.
Recent Activity
Businesses have to take into account how their employees treat their customers. When people are nice, they are the ones that get the business.
Direct response sweepstakes can enhance your message and increase readership, encourage your prospect to respond now, increase sales or donations, and on the internet they're huge traffic (and brand) builders.
Before starting any marketing campaign, you have to have a plan! Here's a simple explanation on how to write a marketing plan.
Strategy is part of a plan, part three of a typical marketing plan. The first two parts are Background and Objective. Only when those two are in place can you begin to develop the Strategy. A gigantic barrier to developing a strategy is that there's a part four, Tactics. People confuse Strategy and Tactics; their subconscious does it to them because Tactics are easy.
Over the years, I have done countless Keynote Presentations and speaking engagements. I've traveled all around the world to speak. After years of practice, I've come up with 5 main things that I do when I speak.
Getting away from the office and you're usual routine, can be a good thing.
Instant communication has evolved the way we communicate, but don't forget how powerful handwritten notes can make an impact.
Food Trucks are trending across the country. I wanted to learn how they spread the word about their trucks and drive people to them. Here are some marketing tips I learned that you can apply to your own Business.
"So, a company's personality can have a spokesperson, but it also has to have a sustainable strategic focus that becomes more of an attitude than anything else."
Direct Marketing is still the most targeted way to get to your prospects, especially with luxury products.
