Lorenz Lammens - Articles

Outdoor Advertising: Washroom Advertising Enters the Mainstream
Outdoor advertising has witnessed a significant boom over the last 7 years, along side the internet. First it was the ever rising number of outdoor advertising formats that stimulated it’s profit growth. The outdoor industry introduced 48 Sheets, 6 Sheets, T-sides, streetliners and taxis to its format mix. Then it was their continuous strife for innovation: moving displays, special (3D) builds, Bluetooth technology. As a result, the average commuter is bombarded with an astounding number of messages each day. Now the industry has pinned it’s hopes on washroom advertising. The washroom is the last environment free of clutter, offering a captive audience in a life-style orientated venue, allowing advertisers to qualify whether the audience present is of the right segment for their proposal. Read
By: Lorenz Lammens | 22/05/2007 | Advertising

Outdoor Advertising in Bars
Outdoor advertising has experienced a meteoric rise. A major contributor to the increased revenue in the outdoor industry is the success of bar advertising. Bars & Pubs deliver a huge youth orientated audience, which is increasingly difficult to reach through traditional media channels. An incredible 77%* of 18-19 year olds and 86%* of 20-24 year olds visited a pub, bar or club at least once in the last year. With up to 87.7% spontaneous recall, outdoor advertising champions bars. Read
By: Lorenz Lammens | 18/05/2007 | Advertising