Lori Olson

One way or the other everyone online will buy web site traffic. You buy it with your time, energy or money. Every business owner needs to assess how these resources need to be allocated. The best way to determine this is to evaluate the highest and best use of each.

Your competitive advantage begins when you adapt an internal "can do" attitude which inspires you to go "above and beyond" the call of duty to your customers. But which ones? It may often be forgotten, but every small business owner needs to be aware of the two sets of customers that must be pleased in order to achieve a long term competitive advantage.

Ezine ads that are well constructed and placed in the right locations in the right ezines will give you a high ROI. In order to get it right, however, you do need to know a few things.

In order to truly optimize online marketing efforts, startup businesses and existing small businesses need to have an integrated marketing approach. Isolated marketing campaigns that have a busy owner at the helm can never be as effective as a fully outsourced search engine marketing campaign that considers and weighs both the needs of small business and their target markets.

Here are 6 great websites to help you with your career planning. Only 1 of these offers job listings. The others are aimed at helping you with all the other considerations that accompany making career decisions; whether you are just starting out or making a radical change.

Online etiquette is essential for building your online image no matter what type of business you have.

Personality research is not just for those seeking the ideal romantic partner or those trying to resolve emotional difficulties. Although it can be tremendously helpful in these areas, an area in which it really has taken off is in matching employers and employees.

Making sense of the data in resumes to make a hiring decision can be a daunting task. Structured interviews will help you make more meaningful comparisons for selecting the right candidate.

The reality is that 99% of attempts to succeed online fail. While this is sad, the reality is that this doesn't have to be the result. Startup businesses that treat their online presence as a serious business endeavor know that there needs to be a business plan and that this doesn't need to be a thesis. At minimum it needs to address business goals, steps to those goals and what resources exist to get there.

While there are indeed a lot of fantastic claims about making money online, not all claims are just hype. It really is possible to have an online business that works for you 24/7. So how do you separate fact from fiction? Where do you begin if you want to have a legitimate online business? What do you do if you want to get your startup business found online?