Lorraine Ball - Articles

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A 20-year veteran of corporate America, Lorraine Ball teaches business owners across the country how to use creativity and planning achieve exceptional results. An accomplished marketer, she has won regional and national communication awards. Her articles on marketing, networking, and business development have been featured in Contracting Business, New York Forum, and ACH&R news. Her books, “The Entrepreneur’s Notebook” and “Confessions of a Networking Junkie” are popular resource for business owners across the country. Active in the Indianapolis business community, Lorraine is the President of Rainmakers, and a member of the Board of Directors for the Network of Women in Business. Her monthly networking newsletter Business Notes from Roundpeg is distributed to more than 4,000 local professionals and her blog, www.indy-biz.com, is rapidly becoming a must read for local business owners. Lorraine holds an MBA from the University of Texas, and a BA from Queens College, City University of NY. She has been on the faculty of University of Indianapolis, Marion College, and the Indiana Institute of Technology. Today, as the founder of Roundpeg, she helps business owners find a “Starting Point” for growth and change.

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Street Marketing
Street Marketing is built on the same foundation as traditional marketing; clear goals, concise description of a target customer, and a well thought out plan. It is important to look at census data and local real estate and business publications to find uncover neighborhood trends. Read more on how Street Marketing leads to success! Read
By: Lorraine Ball | 12/05/2008 | Small Business