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Lorraine Grula - ArticlesOnline Video Marketing - What Style of Video Works Best?Flashy videos sell better than boring, unspectacular videos.
That might sound silly and obvious, but as a video producer, you always have to question what the audience will respond to so you can deliver.
Should you spend extra time and money creating flashy graphics or just settle for the cheap and easy... Online Video Marketing - Emailing Your VideoVideo is a proven online marketing winner. Over and over again, video has shown itself to be superior over other methods of online communication. So obviously, being able to email your list a video is high on many people's priority lists. Problems is, how do you do it?
Video files are... Video Editing Software - What is the BEST?I often have people ask me, "What's the best video editing software to use?"
My answer is always, "It depends."
What are you going to edit? How much experience do you have? How complicated do you want to get?
What is "best" for one person won't necessarily be best for the next person.
Personally,... Digital Video File FormatsLots of people think digital video file formats are terribly complex. All that confusing alphabet soup seems like Greek. Who can understand it?
Actually, video file formats are NOT that difficult. Most formats are compatible with multiple players and will work in many situations. Lots of people think there is only... Video Production - White Balancing and Color Temperature ExplainedIf the color of the video you shoot is messed up, chances are high that the problem is either with white balancing the camera or the "color" of the light you are videotaping in.
These two things are a bit on the technical side when it comes to making video but... Lighting For Video - Using Compact Fluorescent LightsQuality Lighting is one of the basic cornerstones of quality video production. Any picture, video images included, are really nothing BUT light, so how your light looks will largely determine how your shot looks.
One of the newest ways to light your video production is to use the new, energy-efficient bulbs... Making Videos: Close-Ups Are Your Most Important ShotIn video and film production, shots are classified as wide, medium, or close-ups. That sounds very basic, and it is! If you are learning to make videos, thinking about how to view scenes in wide, medium or close shots is about like someone learning the ABS's before learning to... Setting Up a Video Production StudioIf you want to make a lot of videos, setting up a simple video studio might be the most cost effective way to go about it.
Making video in a studio is easier, faster, and therefore a lot less expensive than making video using field production method.
Why? A studio is more... Video Scriptwriting: Making it EasyThe script is the heart of your video production. So what makes a good video script?
Concise, conversational and easy-to-read.
Video script writing is the exact opposite from technical writing or academic writing. Those forms of writing use complex sentences, ten-dollar words and are usually very wordy. That is NOT what... Video Editing Software: Camtasia StudioCamtasia Studio is one of the most popularly recommended video editing software programs. For what it is, Camtasia is a great program BUT (and this is a very BIG BUT) it is absolutely NOT the right software for most video editing projects.
To hear some people recommend it though, you...
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