Lou Bortone

For most small businesses, all marketing is local marketing  as it should be. But even if your company is regional or national in scope, it's a good idea to "go local" to select, targeted communities.

An electronic newsletter or ezine delivered by email is a great way to connect with your customers, share information and deliver news, usually for a fraction of the cost of traditional direct mail. This brief article gives you the five steps to cranking out an effective e-zine or e-newsletter.

Business networking is both an art and a science. The advent of E-Networking has opened up a new online world of Mega-Networking. From the proliferation of social networking sites to more structured, in-person networking groups, there have never been better opportunities for expanding your network. Here are the latest networking tips and techniques...