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Home Page  Lou Bortone |
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Lou Bortone is a professional ghostwriter with over 20 years experience. He helps writers boost their writing income with tools and resources at http://www.GhostWriteSuccess.com.
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Why Your Personal Brand is More Public Than EverOne of the very first things you learn as a Guerrilla Marketing is that EVERY contact with your customers and prospects is marketing. Each and every point of contact - from the way you answer your phone to your e-mail signature to your website to those goofy photos you posted on Facebook - makes up your personal brand. Local Marketing Tips and TricksFor most small businesses, all marketing is local marketing as it should be. But even if your company is regional or national in scope, it's a good idea to "go local" to select, targeted communities. A Marketing Lesson From the Music WorldBritish singing sensation Amy Winehouse may be the best musical marketing story since Madonna. Secrets of Low-cost MarketingIt's a dilemma that most small businesses and startups face: You must market and advertise, but you're strapped for cash. Fortunately, ideas, energy and imagination can make up for meager marketing budgets. Whether you're an established company or a nascent Youtube and youWith the advent of broadband Internet access and the proliferation of free video hosting sites like YouTube, Blip.tv, Revver and Veoh.com, today anyone with a camcorder and an Internet connection can produce a video and share it with the world. Producing video for the Web can be a powerful marketing tool for your business. How to Create and Distribute your E-zine or E-newsletterAn electronic newsletter or ezine delivered by email is a great way to connect with your customers, share information and deliver news, usually for a fraction of the cost of traditional direct mail. This brief article gives you the five steps to cranking out an effective e-zine or e-newsletter. How to Tell your RSS From your Elbow!RSS is a quick and easy way to distribute or "push" your content to subscribers. Your feeds could include product news, announcements, press releases or new blog posts. RSS also allows people to add links to your content within their own Web pages. Small Business Guide to PodcastingPodcasting can be a simple and effective way to promote your business. Podcasting, in essence, sends your own radio show over the Internet. Despite the name, your audience doesn't necessarily need an iPod to receive a podcast. They can listen to podcasts on a computer or on most MP3 players. Guide to Networking: Online and In-personBusiness networking is both an art and a science. The advent of E-Networking has opened up a new online world of Mega-Networking. From the proliferation of social networking sites to more structured, in-person networking groups, there have never been better opportunities for expanding your network. Here are the latest networking tips and techniques... How to Create Viral MarketingWord-of-Mouth marketing may be the oldest form of advertising but, as a marketing discipline, "WOM" is still a relatively new phenomenon. Viral marketing, buzz marketing, blogging, community marketing, customer evangelism and other "consumer-to-consumer" techniques all inspire people to recommend your product or service. Here are several tips for creating word of mouth advertising.
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