Louise Gandolfi
Total live articles: 5
Questions: 0
Answers: 0
My name is Louise Gandolfi and I am currently working as a Marketing Executive for RomanCart.
RomanCart is the largest hosted shopping cart system in the UK and is also an Internet Marketing System to help Merchants sell more!
What differentiates RomanCart from other e-commerce systems is that, we don’t provide the website. This can either be designed by the Merchants themselves, or more likely a web designer.
RomanCart is so simple to use…You simply cut and paste basket buttons onto your web pages! Your website instantly becomes an online store.
Because we’re a hosted system, there is nothing to install on the web server and it will work with any website on any web space.
You can use RomanCart on your websites to easily sell Products, Tickets, Digital Downloads, Accommodation Bookings, Information lists (e.g serial numbers for software) and just about anything else!
Recent Activity
PPC, short for Pay-Per-Click means exactly what it says; you pay for clicks to your site. I.e. if you've paid for a PPC ad on the search engines and someone clicks on it and goes through to your site, you will pay a rate for that click. PPC advertising, like other forms of internet advertising, is all based on your keyword choice and search terms you set out. Your PPC campaign needs to be well managed and well directed to get the right targeted traffic that you are after.
Site Split Testing is a great tool to determine how a different version of a page on your site measures against another. Site Split Testing is also known as A/B testing and in a nutshell… It is a software application that splits the traffic between two or more variants of the same webpage, and it measures whether there is a difference in the value of that page in achieving the goals of your site.
One of the best thing Businesses can do to increase their revenue and profitability is to sell more to their existing customers. Businesses use marketing to make money in 3 key ways. Firstly to gain new customers - this is the hardest and most expensive way. Secondly, to encourage existing customers to return to the store and buy from them again. Thirdly - and this is where ‘Cross-Sell and Up-Sell' comes in - to increase the transaction value of each order.
Email Marketing is one of the best forms of marketing a business could invest their time in. It is still to this day rated the most used application on the Internet. Email Marketing is a great form of marketing to keep your existing customers and a great way to make new ones. Any Online/Offline Business should seriously consider, if not already done so, the superb benefits of Email Marketing.
Search engine optimization, also more commonly known as SEO, is one of the main marketing techniques to enhance your websites ranking in the search engines. Using your SEO tactics effectively and revising and adapting these tactics should show an apparent increase in your sites placement on the search engines.
