Lyka Winnett

Site Speed reflects how quickly your pages load in response to web requests. It is one of Google's search ranking algorithms signal or usability metrics that is considered when determining search engine rankings.

With the newest Penguin webspam algorithm update particularly targeting sites with unnatural links or lacking natural links, it is now essential for webmasters and SEO Service providers to check if their sites are linking unnaturally.

Simply speaking, bounce rate is the number of visitors who arrive and immediately leave or "bounce" out at the entry page (on the same page they entered on) and never click your other pages or anything on your site.

Domain Authority measures the number of quality pages that link to your site domain, and the ways in which they do so, predicting how well a web page will rank on a domain.Domain authority represents the overall "strength" of your site over time and how well it ranks in search results.

As Google is now more focused on providing their users with relevant high-quality search results, the more valuable it is for websites to showcase the right combination of ranking factors or "signals."

According to Search Engine Optimisation experts, though search engines now focus on returning pages based on high-quality content, they also still return pages based on direct keyword queries.

Rich Snippets are special markup tags that provide a small sample of a site's content in search results page of Google, Yahoo and Bing. They improve your search listings in SERPs, making your site more attracting for users to click on.

With Google's ranking algorithm giving more value to those sites that provide informative, well-written, unique and relevant conten.

With the escalating popularity of the social web, in particular, the micro-blogging sites like Twitter, Tumblr, and Plurk, as well as internet, email and mobile marketing, a lot of Search Engine Optimization Experts and social media marketers have started to use URL shortener tool as it helps them in tracking their SEO and social media marketing campaigns.

Website owners and their chosen SEO Company are tripping over each other in making their websites more compelling and more usable as they struggle to keep their visitors stay longer and browse their website longer which can help to lower down their site's bounce rate and ultimately increase their conversions.