manstone - Articles

Entertainment & its different faces

Entertainment is an aspect that relates to the daily lives of every individual. Entertainment is basically an art of recreation that is provided to release tension and pressure and to ensure that the person or people being entertained are relaxed. Today the entertainment industry in India has dominated the other sectors in terms of popularity, appeal and revenue generated. In-fact the highest tax-payers are from the Entertainment sector and currently business moguls are considering numerous of t Read

By: manstone | 30/09/2009 | Online Promotion

The Inner Workings of Advertising

Over the years, advertising has evolved manifold and so have advertising agencies. They have now become indispensable for the successful promotion of products and services. In the broader scheme of things, advertising enhances brand identity, brand recall and brand loyalty. It has been said that, “Mass demand has been created almost entirely through the development of advertising.” It also explains the reported 20% of the overall budget companies allot for advertising to expand their business. Read

By: manstone | 28/08/2009 | Advertising

The Art of Media Branding, Publicity Design & Advertising Concepts

Branding as of late has become a top priority for every major business. In order to thrive in the longer run, it is important to label your products so that they become household names. Effective marketing of your Business through proper channel ensures that you emerge successful in your promotional campaigns. Media is one such medium which promotes various platforms to bridge the gap between the consumer and retailer & in the process promotes Business to Customer (B2C). Read

By: manstone | 04/08/2009 | Branding

Promoting Talents through Event Management

The gradual increase in Reality shows on Indian Television has made numerous companies to manage and promote the upcoming talents. These participants are more like next door neighbors coming from far away places to try their luck. Talent Management refers to the process of developing and integrating new talent for future activities. In short talent is promoted with the aid of a PR agency that highlights all major events that are produced by an Event Management Company. Read

By: manstone | 26/06/2009 | Television

Money, Media and Entertainment

The entertainment sector is the biggest money making sector in the world today. With its reach and infrastructure it has toppled the retail sector as well as the petroleum sector, the latter of which was solely responsible for determining the economy of a country almost single handedly. The Glitz and Glamour associated with this business lures many individuals to consider the zone as a serious carrier option. Read

By: manstone | 11/06/2009 | Branding

Brand Marketing & Event Publicity

Brand Building has been labeled as top priority for every new business that keeps opening up every now and then. The objective is to make as many people aware of the product being introduced in the market so that once it is launched it has takers. In order to have the launch successful, corporate & business tycoons publicize the product prior to the launch by hosting events and asking as many prominent individuals to join in and then having it covered and spread by the media. Read

By: manstone | 25/05/2009 | Branding

Marketing & Advertising Concepts through New Age Media

Proper advertising has always been a triumph card for many businesses. Marketing your business through proper channel that is enforced with proper advertising strategies gives your business an entirely new dimension and direction. What sells is profit, and it sells only when the targeted consumer base is convinced that the product will genuinely serve its purpose. To have this implemented successfully all major conglomerates depends on their PR and advertising skills to do their post production. Read

By: manstone | 12/05/2009 | Branding

Business Promoting through Media Planning

Media as of late has been a key instrument in shaping various businesses over the last decade. Brand configuration has been one of its key-objectives through which various manufacturers have become household names. Media has played a dominant role in bridging products with the masses and classes through its wide range of coverage and in the process brand-building it. Read

By: manstone | 29/04/2009 | Marketing

The Growth and Demand of Public Relation Agencies

There is no point in having a business and not promoting or marketing it. Modern day advertising requires a lot of effort that is dedicated not only to grow and expand your business but to brand build it. You require a medium to bridge the gap that exists between the provider and the consumer. It is here that the concept of Public Relations steps in. Read

By: manstone | 20/03/2009 | Public Relations

Of Movies, Money And Bollywood

Movies as of late have become the major source of entertainment and revenue generation. Last year a top movie star was rumored to have paid a whopping sum of Rs 10 Crore towards Income tax. Could you imagine that???..A decade earlier that amount could have produced and released 5 blockbusters with leading stars who could have bought in the audiences through sheer star value. Such has been the changing face of the entertainment industry in India. Read

By: manstone | 12/03/2009 | Movies