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Marc I. Tillman is a member of the professional services staff at Amplitude Research, Inc., a full-service survey company headquartered in Boca Raton, Florida. Amplitude is an industry leader in conducting business and consumer market research surveys.
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 Consumer Market Research and B2B Market Research - - What's the difference?There are many important distinctions between consumer market research and B2B market research studies. In general, a business-to-business market research survey conducted online is more difficult and expensive to complete then is a consumer research survey. This article describes some of the main reasons for these differences. Customer Satisfaction Surveys | Client Satisfaction Surveys - - Part 2This Article is Part 2 of a series of articles on the subject of customer and client satisfaction surveys. Part 1 covered the early planning stages for customer satisfaction surveys including project goals, reporting deliverables, and initial discussions on survey methodologies. Market Research FirmsMarket Research firms around the world always need to be on the same level with the current marketing scenarios and research strategies. Hence, it is of prime importance for them to be well aware of the various situations or events occurring in the market on a daily basis. The Importance of Customer Feedback SurveysDo you want to drive your business forward? Do you really know what your customers think about your business? In order to ensure that you achieve both of these things you may wish to consider conducting a customer feedback survey. With the help of such a survey not only are you improving your customer retention and profit but you are also advancing satisfaction levels and prompting interest in new products and services that you offer. Online Market Research Surveys - - Survey LengthOne of the more important aspects of designing online market research surveys is the length of the survey. Survey length should be discussed at the beginning of the survey process as the time it takes for respondents to complete the survey can impact sample costs and the fee for survey hosting services. Customer Satisfaction Surveys | Client Satisfaction Surveys - - Getting StartedThis Article is Part 1 of a series of articles on the subject of customer and client satisfaction surveys. Part 1 covers the early planning stages for customer satisfaction surveys. International Market Research | International Marketing ResearchAs the concept of a global economy continues to develop, the demand for international market research will also increase. This means that the services provided by U.S. market research firms will need to include international marketing research as an option for both its domestic clients selling products or services into foreign markets as well as non-U.S. clients selling into their own or other markets. Alumni Surveys -- An OverviewThis Article discusses alumni surveys. Topics covered include alumni survey objectives, survey methodology, response rates, and survey process. Survey Hosting -- Meaning?Survey hosting can mean different things to different people. At one end of the spectrum it can refer to an ASP offering market research software where users can program and administer their own surveys. At the other end of the spectrum it can refer to a full-service survey solution where the survey company's professional staff programs and administers the survey on its own platform. Mail SurveysThis Article discusses best practices to consider in the administration of mail surveys. There is no single idea that alone will dramatically improve response rates. Rather, it is a combination of properly planned steps that can result in overall enhancement. By keeping these practices in mind, it will help insure a quality experience for both the survey participants and the company on whose behalf the survey is conducted, as well as potentially improve response rates.
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