Marcia Hoeck - Articles

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Marcia Hoeck is president of Hoeck Associates, a leading strategic branding and marketing firm. Since 1984, Marcia has helped organizations generate millions of dollars in revenue by focusing brands and integrating communications. Read more articles and special reports at www.hoeck.net.

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63

The Best Branding Strategy: Make a Real Connection
In a world where no one has time to carefully weigh all available brand options and it’s increasingly difficult to tell one product or service from another, it’s important for brands to make a real connection with their audiences, a shorthand to help customers sort through the maze. Once established, this connection enables them to communicate compelling value, promote long-term recall of brand messages, and foster the trust, loyalty, and emotional attachment that sustain relationships. Read
By: Marcia Hoeck | 17/02/2007 | Marketing
Popularity
50

How to Get Buy-in for Important Marketing and Branding Initiatives
When organizations embark on major marketing or branding campaigns, they often overlook a critical process that would pave the way for group buy-in, saving time and large amounts of resources. It’s all about helping people make connections. Read
By: Marcia Hoeck | 03/02/2007 | Marketing
Popularity
75

Beehives: How to Attract These New Market Segments
New markets, called beehives, are being created that are segmented not only by nationality and age but also by spending behavior and other psychographic characteristics. Marketers can tap into and profit from these new markets by communicating to them on their own terms. Read
By: Marcia Hoeck | 27/01/2007 | Marketing
Popularity
53

The 3 Main Problems With Branding
Branding problems really boil down to three main scenarios. Companies that learn to overcome these challenges and be authentic with branding will gain a competitive advantage. Read
By: Marcia Hoeck | 27/01/2007 | Marketing