Mark Bishop is the President of What Buyers Want and author of “The Trusted Seller.” Mark Bishop has a training philosophy that teaches salespeople the behaviors buyers are looking for in salespeople; focusing on the relationship development strategies and on longer sales cycles involved when selling to business professionals. This philosophy was developed while serving as the SVP of Purchasing for a National Buying Cooperative. To learn more about Mark or What Buyers Want, please visit www.whatbuyerswant.net or e-mail him at mark@whatbuyerswant.net.
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If you are a seasoned professional or even just getting started in your sales career, it is logical that terms we want our customers to use in describing us individually should also be the same ones that we’re likely to use in describing an ideal salesperson.
As the SVP of Purchasing for a national buying cooperative, I’ve worked with hundreds of professional decision makers in evaluating salespeople from some of the most prestigious companies in the country. I can tell you with certainty that successful companies selling to other businesses, do not send in shoddy representatives.

