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Mark Nagurski - ArticlesMark Nagurski is the founder of The Really Practical Marketing Company, a UK based firm that advises small businesses. Really Practical Marketing focuses on marketing ideas that lead directly to increased sales - bringing together sound marketing practice, business development strategies and sales techniques. The company provides marketing advice, marketing resources and free daily marketing tips via the Really Practical Marketing blog at www.reallypractical.com
Seven Deadly Online Marketing SinsSeven reasons why small businesses fail to get the results they want from their online marketing. Is Your Content Boring Your Prospects to Death?All marketing involves information. At the very least you need to let people know what you're selling and how to get it. But what kind of information do people really want and, of course, what turns them off? What Great Teachers Can Teach Us About Great MarketingGreat teachers know how to grab their audiences attention and make their information engaging, entertaining and relevant. Should small business marketers do the same? Think Web Presence, not Web SiteNot every business has mountains of money to spend on developing a website. The good news is that by using a combination of social media sites and simple online tools you can create an effective web presence even without a website. Stop Selling and Start Engaging - Marketing With ContentSmall businesses spend small fortunes on advertising themselves. Unfortunately people don't like advertising and do everything they can to avoid it. So how can small businesses market themselves without resorting to advertising? By giving customers what they want - engaging content. Content Marketing Kick-startContent marketing is fast becoming the marketing strategy of choice for businesses keen to connect with their prospects and customers. Great content can attract and retain customers and position your business as a trusted resource. Moreover it's a low cost strategy that suits even the smallest business. This article shows you how to combine content with your existing marketing to give your results a serious kick-start. Investing in Your MarketingWhen you start looking at ways of attracting more trade to your business, it’s easy to become overawed by the sheer number of choices available to you. These choices make some businesses dive for the ‘safe cover’ of the tried and tested routes used by others. Others try the flavour of the month, every month, chasing the quick return and gambling big in the process. Both are risky strategies and when it comes to investing in my business I prefer educated risk taking – not gambling. Keep ‘em TalkingStarting a bit of buzz about your business isn’t particularly difficult. What is difficult is keeping the buzz going - how do you keep people talking about your business and spreading the word when they already know you exist and the first flush of your advertising budget is long since spent? How Do I Get Even More Customers?OK, so you’ve got your business up and running, you’re customers are happy and things are going pretty nicely. But once you’ve got your marketing moving in the right direction the one question that always hangs around is ‘how do I get even more customers’? Is My Message Consistent?Your marketing message helps define how your brand is perceived. However, exposure to your brand comes through advertising, direct interaction (i.e. they visit your business), word of mouth, signage, your staff, press releases and about a hundred other points of interaction we could name. If all these things communicate the same message then you stand half a chance of selling your message to your target market. But, if the message is inconsistent it simply won’t stand up.
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