Mark Silver - Articles

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Is Your Answer To 'What Do You Do?' Acting Like A Crazed Boy Scout?
Many people in business are flinging their resistant customers across streets every time they answer the question, "What do you do?" "We get teams working together." "We get you into optimal health." Well, those don't seem so violent. But, what's really going on? Two words are missing ... Read
By: Mark Silver | 06/12/2006 | Marketing
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Why Your High Prices May Really Be Too Low
It may never have dawned on you the true difference between being an employee, and running a business. There are a lot of miniscule tasks that need to be done. Do I pay myself, or someone else, for all of these details? Read
By: Mark Silver | 18/10/2006 | Home Business
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Writing Articles That Get Read, Remembered And Recommended
You already know that writing articles will help your business. But, maybe you still have a question.  How do you write a great article for your business? Read
By: Mark Silver | 13/10/2006 | Non-Fiction
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The Holy Grail of Business Flow
I've heard from friends who are writing books, clients working on marketing, class participants struggling with financial issues: "When does it get easy? When do I get to the Flow? Fuhgeddaboutit. (Translation from US Atlantic seaboard dialect: Forget about it.) Read
By: Mark Silver | 26/09/2006 | Motivational
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How To Win Compassionately
Play to win? Isn't that attitude for heedless, heartless business people? Well, it depends on how you define 'winning.' Read
By: Mark Silver | 13/09/2006 | Motivational
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Profitability: How To Get From Just Enough To Extra
Why is scraping by the norm, and it's hard to come by having extra money?  How can you pay yourself first if you don't have enough to pay your all your expenses? The reason there isn't ever any extra, is because the concept of "extra" is a human idea, and doesn't exist anywhere except in our minds. Look around you. Is there "extra" in nature? Read
By: Mark Silver | 28/08/2006 | Finance
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How To Avoid Burning Money On Advertising
Advertising. Curse? Money hole? Or powerful venue? It seems so obvious: where else, for a few hundred dollars, could you get in front of thousands of people? And it's true that many of them are really wanting what you're offering. Unfortunately, the vast majority of advertising ends up being good to wrap fish in, and not much else. Read
By: Mark Silver | 27/08/2006 | Marketing
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How To Get Fear Off Your Business' Back
You want to know a secret? My clients and class participants all trust me to hold confidentiality with the most intimate details of their business, but I'm going to go public with one detail I know. I'm going to tell you the straight-up fact, the one that no one tells anyone else. They all get scared. Gut-clenching scared. Scared witless. (And me, too.) Read
By: Mark Silver | 07/08/2006 | Motivational
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When Following Up Hurts You And Your Customer
Your customer just enjoyed the heck out of your product or service. Now, it's a week later and you want to follow up- is it still working? Are they still getting value? A Heart of Money participant asked this question recently: "How do I follow up with someone like that? I'm worried that they'll think I'm pressuring them to spend more money with me." Read
By: Mark Silver | 18/07/2006 | Communication
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Is Your Athenticity Creating Growth Or Stagnation?
Authenticity, being yourself, is the foundation of your health, and the health of your business. But, it can also be a source of stagnation, and, eventually, your death. It has to do primarily with how many of us learn. Read
By: Mark Silver | 06/02/2006 | Email