Mark Yokoyama

When it comes to business success, it's certainly survival of the fittest. Industry competition is ever-changing and becoming more sophisticated by the day, so companies have to look for more creative ways to advertise their business that differentiate themselves from the competition. One way companies have been doing this is through guerrilla marketing.

Almost all companies give away business gifts every year, but many do so in a haphazard manner, without paying attention to what kind of items their clients would benefit from most. Unfortunately, these businesses also don't understand how much more effective logo gifts are at building both relationships and brand recognition. Find out when, why and how to imprint company gifts with your logo for the maximum impact and best results.

No matter the size of the team or community, all tailgates have several procedures and activities in common. Fans in parking lots are eating, drinking, and, for lack of a better phrase, being merry. You could even call these activities the three cornerstones of tailgating. So in this article we'll take you through how you can use these three essentials to create long-term football relationships with your clients, potential clients, and employees.

What does a promotional products company have to say about employee gifts and recognition? A lot, actually. The two things may seem unrelated, but companies look to us to help branding within their organization almost as much as they rely on us for promotional products geared towards their customers.

Here we address the opportunities and challenges that are specific to business-to-business companies in the process of finding and converting prospective clients. Fortunately, we explain how they can use branded business gifts and promotional products to ease this cycle and gain more long-term customers.

The holiday season is the perfect time to show your customers how much you care about them. A well-planned holiday gift program enhances your long-term relationship with customers, sets you apart from the competition, and continues to have a lasting effect even after the holidays are over. Your first decision is whether you want to give relationship gifts to your top customers, give holiday gifts as a marketing promotion, or do both.

Custom logo apparel is advantageous across almost all industries and can be beneficial for almost any business. Apparel is one of the most dynamic and diverse of all promotional products. From compressed t-shirts for employees to polo shirts for the folks manning the booth, logo corporate apparel plays an important branding role within organizations and as a promotional marketing tool.

Using brand name products in your promotions gives you the unique opportunity to leverage the brand recognition of the world's most prominent brands. By simply printing your logo on items from Nike, Titleist and many others, you can equate your brand image with dependable and quality products that these manufacturers sell through their brand name. Associating your name with these products can yield high returns in name recognition and brand development for your company.

Pens are a popular business gift, and this article was written to help you select and imprint pens for use as corporate business gifts. We'll be focusing on high-end gift pens, so if you're more interested in cheap promotional pens for giveaways, check out our promotional advertising pens guide instead. If you are looking for a pen to use as a holiday gift, new customer gift, door opener or employee gift, then this is the article for you, and we hope you enjoy it.

Below we discuss the most prominent types of promotional advertising pens used by businesses as a part of their marketing and advertising campaigns, as well as some of the primary imprinting and customization considerations. Your target audience has probably received one before, and the key to getting the best return on investment from your pen purchase is selecting and customizing a pen so it clearly conveys your advertising and branding message.