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Mark Yokoyama is the Director of Marketing and Merchandising at ePromos and joined the company in early 2004. He oversees online and offline marketing and public relations programs, the ePromos online catalog and supplier relations.
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 Not Your Average Campsite: Guerrilla Marketing With Promotional TentsWhen it comes to business success, it's certainly survival of the fittest. Industry competition is ever-changing and becoming more sophisticated by the day, so companies have to look for more creative ways to advertise their business that differentiate themselves from the competition. One way companies have been doing this is through guerrilla marketing. Logo Gifts - Business Gifts That Build BrandsAlmost all companies give away business gifts every year, but many do so in a haphazard manner, without paying attention to what kind of items their clients would benefit from most. Unfortunately, these businesses also don't understand how much more effective logo gifts are at building both relationships and brand recognition. Find out when, why and how to imprint company gifts with your logo for the maximum impact and best results. Thanksgiving is The New Christmas for Gift-Giving!Over the past several years many businesses have decided to distribute corporate gifts during Thanksgiving instead of Christmans. Here are some good reasons why your company should consider doing the same. Fall Football Promotions: Use Promotional Products To Score A Winning SeasonAmericans will soon be watching their favorite high school, college, and professional football teams duke it out on fields throughout the nation. Of course, successful seasons can be attributed to not only the players but the fans as well. If you want to make sure that your community enjoys the best season possible, you should plan on using promotional products. Let's take a look at some of the ways promotional products can make your football season a success and bring the fans closer together. Gaining Yards: Utilizing the Football Tailgate to Your AdvantageNo matter the size of the team or community, all tailgates have several procedures and activities in common. Fans in parking lots are eating, drinking, and, for lack of a better phrase, being merry. You could even call these activities the three cornerstones of tailgating. So in this article we'll take you through how you can use these three essentials to create long-term football relationships with your clients, potential clients, and employees. Effective Employee Gifts and RecognitionWhat does a promotional products company have to say about employee gifts and recognition? A lot, actually. The two things may seem unrelated, but companies look to us to help branding within their organization almost as much as they rely on us for promotional products geared towards their customers. Business-to-business Gifts and PromotionsHere we address the opportunities and challenges that are specific to business-to-business companies in the process of finding and converting prospective clients. Fortunately, we explain how they can use branded business gifts and promotional products to ease this cycle and gain more long-term customers. The ePromos Holiday Gift GuideThe holiday season is the perfect time to show your customers how much you care about them. A well-planned holiday gift program enhances your long-term relationship with customers, sets you apart from the competition, and continues to have a lasting effect even after the holidays are over. Your first decision is whether you want to give relationship gifts to your top customers, give holiday gifts as a marketing promotion, or do both. Logo ApparelCustom logo apparel is advantageous across almost all industries and can be beneficial for almost any business. Apparel is one of the most dynamic and diverse of all promotional products. From compressed t-shirts for employees to polo shirts for the folks manning the booth, logo corporate apparel plays an important branding role within organizations and as a promotional marketing tool. Choosing Brand Name Promotional ProductsUsing brand name products in your promotions gives you the unique opportunity to leverage the brand recognition of the world's most prominent brands. By simply printing your logo on items from Nike, Titleist and many others, you can equate your brand image with dependable and quality products that these manufacturers sell through their brand name. Associating your name with these products can yield high returns in name recognition and brand development for your company.
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