Marlee Ward
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Marlee Ward is an attorney, medical marketing specialist and health care marketing consultant. Having worked in marketing and public relations for over 10 years, Marlee has seen medical practices struggle to be profitable and find professional satisfaction. As a result, Marlee founded Rx MD Marketing solutions to provide physicians, doctors, and dentists with the knowledge, tools, and technology they need to practice medicine on their own terms. Rx MD Marketing Solutions is dedicated to helping medical professionals provide superior patient care and achieve professional and personal success while changing the face of healthcare for the better one medical practice, clinic and hospital at a time. Visit us online at www.rxmdmarketingsolutions.com or visit our blog at www.rxmdmarketingsolutions.com/evoMDblogspot/.
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Don’t allow your practice, clinic or hospital to enter 2010 without sound strategies for building a profitable medical practice. More than ever, marketing is going to play an essential role in your success for 2010.
Before deciding on a strategy for marketing your medical practice, first determine your target market. There are several factors you must consider when selecting your target market. In health care marketing, it is not unusual to have several different target markets for each of the different medical products and services you provide.
You may have all the experience and knowledge to excel in your field but often the terminology used by those in the marketing field can be new and confusing. Whether you are attempting to do your own marketing, or you have hired a professional to work with you, the terminology will most likely be new to you. The more you understand the terms used, the better you will be able to devise your own medical marketing strategies.
A practice that doesn’t keep up with the changing needs of their patient panel may lose patients to a practice that does. One of the ways a physician can keep abreast of current and potential patient’s needs is by implementing Customer Relationship Management (CRM) tools.
Marketing a medical practice effectively requires specialized skill and knowledge. Armed with the proper information and tools, you can easily create and implement an affordable, ethical and effective strategic medical marketing plan for your medical practice certain to increase your revenues by 30-60%
