Marnie Bergan - Articles

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Marnie is the co-owner and Creative Director of Bergan Blue, an Australian based creative design studio focused on bridging the gap between the online world of the Internet with the offline world of Marketing. Please visit http://www.berganblue.com.au/ for more information.

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A.i.d.a. and the World Wide Web
AIDA. We've all heard of it. We all know what it means. But how many of us use it in our marketing? You do? Okay. Better question: how many of us use it in our online marketing? The sad fact is that just having a website, no matter how good it looks, will not convert your visitors into customers. But by using the AIDA technique throughout your website and e-newsletters, you can in theory change this. Read
By: Marnie Bergan | 15/07/2008 | Internet Marketing
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220

Ssl Certificates - What are They All About?!
When it comes to having an online store or even a web application that holds sensitive user information, in order to attract and retain customers you need to give off a certain air of trustworthiness. Gaining the trust of your online customers is vital to the success of e-commerce. There are multitudes of ways to do this. One of the most important ways, though, can often be overlooked. In fact, most of us aren't even aware this particular way exists. Read
By: Marnie Bergan | 11/06/2008 | Online Business
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58

Does Your Business Really Need a Website?
Many small business owners are often reluctant to fork out their hard earned cash to a website developer because they do not understand the benefits of having a website made. Below we list 10 reasons why your business really does need a website! Read
By: Marnie Bergan | 07/04/2008 | Business